The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter).
This has given me chance to politely request (via a comment to the first post) a couple of changes to CE’s approach to Twitter.
- First, could we have some individual Tweeters at CE, rather than several different people all using the same @Constructingexc Twitter ID? This would make it easier for us followers to understand who attended/chaired a meeting, visited a site, etc. You are individual people after all, not a faceless corporate monolith.
- Second, it is good Tw-ettiquette to ‘listen’ to your Twitter followers. On occasion, you may find that people have replied to your Tweets, perhaps asking a question, but they can get discouraged if you don’t respond.
Perhaps I should explain…. At the moment, I believe most CE Tweets are posted using a texting service [actually, Twittermail] that is shared by several members of CE staff. This makes it difficult to work out exactly who is doing the Twitter update, and – to me – defeats the Web 2.0 objective of helping people have conversations online. And, by not interfacing direct with Twitter via the Twitter website or one of the various Twitter clients (whether on a PC – eg: Tweetdeck, Twhirl, etc – or on a mobile phone or Blackberry – eg: Twitterberry), CE people are potentially missing out on replies to their updates. Thus, CE runs the risk of engaging in a broadcast-only monologue, not the dialogue they clearly want to encourage.
Nonetheless, I welcome Don, Pete, Jon, Zoe and the rest of the Constructing Excellence team to the blogosphere and will add the blog to my RSS reader, etc.