I have just walked round to my friendly neighbourhood printer (Trojan Press in Blackheath, London SE3) to collect my new batch of business cards. Proprietor Dave tells me that I am the first customer he’s had who has their Twitter ID on the card!
I was a little surprised, as I have been including my Twitter ID on communications – eg: on my email footer – almost since I started using Twitter last spring, and at recent events, I’ve gathered a few cards with Twitter IDs. However, looking back, these all came from two blogger/social media events I attended. Not surprisingly, the construction meetings and conferences I’ve been to haven’t yielded a single person proud to declare their Twitter-ness!
This is hardly surprising:
- Twitter is still relatively new
- Not everyone regards it as a business communication channel (though it is clearly gaining some traction in the PR industry, if last week’s PR Week is any judge)
- Some may simply be waiting to see if Twitter takes off
- Most companies will have standard templates for cards, with little or no scope to add extras like Twitter IDs
I was going to run an online poll to see how many people put their Twitter ID on their business card. However, Dennis McDonald has already set one up, asking four simple questions. The results, as at 27 February, showed just over a quarter of business card holders included their Twitter ID, but this figure probably reflects the large proportion of self-employed people in this (small and self-selected) sample.
(I haven’t got as far as experimenting with e-business cards – see ReadWriteWeb article – as I haven’t yet found an application that supports my Windows Mobile smartphone.)