International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence?
“On this blog we want to introduce some of the HOK people and personalities behind these projects. …
HOK is made up of teams of creative individuals who specialize in many different planning and design disciplines and work together in locations all over the world. … Here we are unleashing the voices of a small group of talented HOK people who live and breathe [our] values every day. These are the diverse voices – our tribal storytellers – who are eager to share with the world their Lives at HOK.”
The Life at HOK blog archive covers six months, so the blog appears to have been launched in October 2008. There was an initial surge of interest, with 150 posts in October alone (some of them clearly just trying out the system), and while the numbers have declined a bit since then, there was still a healthy 60+ posts in February.
The blog also includes links to other HOK resources, including HOK pages on Facebook, Flickr, YouTube, Delicious, Twitter, VisualCV, LinkedIn and SlideShare, plus a handful of other HOK blogs. The Facebook, VisualCV and LinkedIn pages, plus the small Opportunities search link on the home page, show that one purpose of the site is for recruitment, and the blog will at least give potential recruits – particularly those Generation Y people for whom social networks are important – a lot of additional information about what it is like to work at HOK.
I hope to feature more about the HOK blog – and blogs by other architecture, engineering and construction firms – in future posts.
(Many thanks to Memoori’s Jim McHale for blogging about this).
Update (17 March 2009) – Life at HOK coverage in ArchitectOnline.