Jul 31 2009

Teambuild 2009 – needs social media

I went to the London launch of Teambuild 2009 last night, and met lots of young professionals (architects, project managers, QSs, structural engineers, lawyers, etc) busy networking to form teams to participate in this year’s competition (find out more from the Teambuild website).

It was an excellent event (good venue: 11th floor of law firm Mayer Brown’s Bishopsgate office) but could have been busier, and from talking to the organisers I know they are still very keen to get the word out to potential teams and team members – so I’m doing my bit (I’ve already blogged about this on the Be2camp website, and I Tweeted from the event too):

  • If you are under 30, you have until 14 August to register your interest in participating.
  • If you slightly older, perhaps you can encourage any early career professionals you know who might be interested.

Teams are multi-disciplinary, multi-company and so have to learn to collaborate and work effectively together. Such competitions also get new professionals to meet and share experiences with their counterparts from other professions. Which brings me to a couple of points….

First, promotion – For an event focused on Generation Y, Teambuild hasn’t really grasped the opportunities presented by social media to get the word out to potential participants. I spoke to one of the organisers, Richard Hart, and he admitted that – mainly due to Teambuild being a charity and this being an initiative managed by people in their spare time – they hadn’t had the time or know-how to start disseminating information other than through conventional means.

Second, operation – As the competition tests a team’s ability to collaborate, there is an opportunity for information and communication technologies to have a role. While much of the focus is on face-to-face teamwork, there will be times during the preparation of entries where team members may be unable to meet but will want to contribute, perhaps by sharing information online. This presents an opportunity for both social media and for construction collaboration technologies. The former could be used for some unstructured, informal collaboration and routine communication; the latter could be deployed to manage teams’ information-sharing requirements: drawings, sketches, specifications, etc (maybe a chance to showcase what a technology might be capable of doing, as was done at BuildLondonLive 2008, for example – see post – an international competition being repeated this October).

Richard and I talked about ways in which social media might be deployed in both respects, and I also suggested some tools that might be used during the competition, with a view to building up a “buzz” about Teambuild and encouraging more teams to enter next year.

1 comment

  1. Your suggestion for them to get social media active is right on. I would suggest that Teambuild leaders read a few books including Groundswell and TunedIn, then get a group started on LinkedIn. How about subscribing to a few blogs that focus on construction too like this http://bit.ly/Jdnok on technology issues? Let’s enable the AEC industry!

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