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Sep 11 2009

Lessons in applying Web 2.0 to construction PR and marketing

I spoke last night to the Chartered Institute of Marketing’s Construction Interest Group (CIMCIG) at the Building Centre in London. My talk was something of a gallop through some basics of social media before looking at how the tools and techniques are actually being applied in the architecture, engineering and construction (AEC) market, including Be2camp.

I also used the event to demonstrate some of the common tools. I tweeted about the event during the afternoon, posted the slides to Slideshare (partly as a back-up, but also so that people could view my slides more easily), and I set up a webcam to stream sound and video from the seminar live to the web via Ustream. And it all seemed to go very well (even if my voice did begin to falter towards the end).

Going through my emails this morning, I found an email from SlideShare:

Congrats, “Lessons in applying Web 2.0 to construction PR and marketing” is hot on Twitter this hour
“Lessons in applying Web 2.0 to construction PR and marketing” is being tweeted more than any other document on SlideShare right now. So we’ve put it on the homepage of SlideShare.net (in the “Hot on Twitter” section).

Well done, you! – SlideShare Team

And according to some of the feedback from Twitter (it got 10 viewers of the live event; maybe a few more may watch the recording), the Ustream broadcast worked well too:

… just seen your presentation on Ustream. It was good. Clear image & sound. Thank you & well done.

2 comments

6 pings

  1. Sean Kaye

    Congratulations Paul, I look forward to watching your efforts over the weekend.

  2. Simon Johns

    Paul, great set of slides – concise and clear. Has helped me immensely with some ideas.

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