I am doing the opening talk at a social media and construction marketing pre-conference training day in London on 3 February 2010, organised by Emap Networks, the events arm of the publisher of Construction News, Architects’ Journal and other publications, and run in collaboration with CIMCIG.
The event will re-unite me with former Emap marketing director now marketing consultant Ross Sturley, who will be chairing the event, and with UK architecture’s arch-Twitter Su Butcher and blogging expert Gemma Went of Red Cube Marketing. The post-lunch sessions will be delivered by Edward Charvet of Trovus – talking about LinkedIn – and by Danielle Sheerin and Ross Breadmore of Nixon McInnes – talking about using Facebook (agenda here). It will not be a day for sitting back and listening either, as delegates will be challenged to undertake various tasks between the sessions.
Perhaps showing just how powerful social media can be as a business networking aid, I met up with Su and Gemma two weeks ago to discuss the event – our meeting set up by an exchange of Tweets, including the URL of a shared Google Map. I then met Ross later the same day, fulfilling a promise made via LinkedIn. And the following week travelled back from the excellent Dell B2B Social Media Huddle in Bracknell (an event I learned about through a blog post by Neville Hobson) with Nixon McInnes founder Will McInnes. I like to think that it’s no longer “it’s a small world” – instead “it’s just an increasingly connected world”.