Jan 27 2010

SCRI Live – Salford talks, but is anybody listening?

The University of Salford’s Centre for Research & Innovation (SCRI) in the Built & Human Environment recently launched a more interactive offshoot of its main website. SCRI Live is built on a customisation of WordPress, delivering a blog (covering housing, health, education and technology) and an RSS feed of news from Building magazine.

I first learned of the site via an email (I’ve participated in various SCRI events over the years), where it said: “SCRI Live also gives you the chance to comment and debate the latest issues that arise from our research” (a suggestion, perhaps, that the existing SCRI website does not encourage such conversations?).

However, unlike the even more recently launched Centre for School Design (post), SCRI Live has not (yet) been actively promoted through Web 2.0 channels (I found just one Tweet from @sobe_salford back in November). SCRI doesn’t appear to be capitalising upon the opportunities presented by having a presence on Facebook, LinkedIn, Twitter, YouTube, Flickr, etc, or by reaching out to other bloggers. Where are the buttons to subscribe to ‘SCRI Live’ tweets or to find like-minded people on LinkedIn, for instance? If you don’t spread the word, how are people going to know that you want to debate your latest issues? To me, it’s like opening a new shop but keeping the door closed and the blinds down!

2 comments

  1. Paul,
    Thanks for the gentle ‘nudge’ – I’ll work on opening some ‘web 2’ doors!
    cheers
    Matt (‘SCRI Live’ developer / admin)

  2. Good to hear, Matt.

    It was a post inspired by seeing two initiatives launched within a short space of time (clearly the SCRI one suffers by comparison with C4SD), both of which have significant potential audiences among young people – supposedly, more web-savvy and Web 2.0-literate. This was the latest in a series of posts I’ve done trying to highlight to AEC organisations that old-style one-way, ‘lecturing’, ‘brochure-ware’ websites are increasingly redundant and are easily bypassed by users, who can carry on a conversation about the organisation through social media over which it has no direct control. Much better, therefore, to build Web 2.0 into your communications strategy and use a range of tools and tactics to ensure you can reach and engage with your various publics.

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