The University of Salford’s Centre for Research & Innovation (SCRI) in the Built & Human Environment recently launched a more interactive offshoot of its main website. SCRI Live is built on a customisation of WordPress, delivering a blog (covering housing, health, education and technology) and an RSS feed of news from Building magazine.
I first learned of the site via an email (I’ve participated in various SCRI events over the years), where it said: “SCRI Live also gives you the chance to comment and debate the latest issues that arise from our research” (a suggestion, perhaps, that the existing SCRI website does not encourage such conversations?).
However, unlike the even more recently launched Centre for School Design (post), SCRI Live has not (yet) been actively promoted through Web 2.0 channels (I found just one Tweet from @sobe_salford back in November). SCRI doesn’t appear to be capitalising upon the opportunities presented by having a presence on Facebook, LinkedIn, Twitter, YouTube, Flickr, etc, or by reaching out to other bloggers. Where are the buttons to subscribe to ‘SCRI Live’ tweets or to find like-minded people on LinkedIn, for instance? If you don’t spread the word, how are people going to know that you want to debate your latest issues? To me, it’s like opening a new shop but keeping the door closed and the blinds down!