Printer Dave Mayes was fascinated by the graphics, but said: “I don’t have a smartphone”. However, as I said to him, in marketing terms, it’s not what phone you have, it’s what phone your contacts might have – ultimately, you want your customers or other contacts to be able to quickly add your contact details, view a map, call you, click on your website or send you an email. It took just 10 seconds to show him how I could scan the QR code and have immediate access to all the associated information without needing to key in anything. Quick Response = quick win!
Jun 23 2010