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Sep 20 2010

Strategy & Tactics of Digital Communication

Want a productive day out in London on 25 November? If you are a construction marketing or PR person, you might be interested in the CIMCIG conference on “Strategy & Tactics of Digital Communication” being held at the Building Centre.

Chartered Institute of Marketing Construction Interest GroupAs a long-time construction marketeer, CIMCIG events have played a vital part in keeping me up-to-date with construction industry trends and developments in marketing strategies and tactics for at least a decade (and I have spoken at one or two of its events too – just over a year ago I presented on Lessons in applying Web 2.0 to construction PR and marketing, for example). With some speakers still to be confirmed, this year’s conference (once again put together by Ross Sturley) promises to be equally useful, drawing together numerous strands of online communications, including:

  • Building a better website (David Bentley of NetConstruct)
  • Search engine optimisation (Kelvin Newman of SiteVisibility)
  • Data collection and analytics (Iain Lovatt of Blue Sheep)
  • Reputation management
  • Direct (e)mail and newsletters
  • Blogging for profit (Gemma Went of RedCube Marketing speaking here)
  • Paying for ads (Liam Bateman of Think Tank)
  • Getting social (Su Butcher is speaking here)

I will be looking forward to hearing how the speakers suggest integrating all of these tactics together within a coherent strategy – though this will also be the challenge for the final speaker, Craig Duxbury of IASB2B.

[Conveniently, the CIMCIG conference could also be combined with attendance at the Construction Computing Awards dinner in the evening (post). After a quick post-conference drink, you would still have time to don your evening attire and head over to Tower Bridge for the dinner!]

2 pings

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