The Construction and Property Special Interest Group of the Chartered Institute of Public Relations (CAPSIG) and the Chartered Institute of Marketing Construction Interest Group (CIMCIG) are collaborating to present a joint event this coming Thursday, 12 May, at the Building Centre in central London. The topic is “Marketing Sustainability in Construction,” with speakers including:
- Liz Male (Liz Male Consulting) – Making green claims
- Andrew Warren (chairman, DECC Advisory Forum for Maximising Energy Efficiency in Buildings, and director, ACE) – Triggers and nudges to unblock Green Deal take-up
- Paul White (The Social Marketing Practice) – Using Social Marketing to Support the Green Deal
Given that in February DEFRA, the UK government department for environment, food and rural affairs, published guidance on green claims, including assertions that may be made in marketing materials (PDF), this will be a useful opportunity to learn about our professional responsibilities – some of which are already covered in the CIPR’s own guidelines on environmental sustainability communications.
I expect there may also be some consideration of websites’ use of green claims – particularly as the Advertising Standards Agency‘s remit now extends to cover websites and social media, including non-paid-for space such as blogs, communities or social networking sites such as Facebook and Twitter.