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Jun 06 2011

We are all broadcasters now

I helped organise and spoke at Be2camp Heritage in London last Thursday, 2 June. The half-day event, held fittingly at The Georgian Group in Fitzroy Square, was developed in conjunction with James Mott of Projectbook who has worked hard to build up an extensive community of heritage sector people. The intention was to help building owners, heritage organisations and suppliers and contractors network – both face-to-face and online – and learn about social media; I think it succeeded in both missions.

As a face-to-face networking event, it gathered a full-house of 75 registrations and over 80% of these appeared in person during the day. Additionally, the event was live-streamed to the web, live-blogged and live-Tweeted; 48 people viewed the Ustream.tv channel, and literally hundreds of tweets flowed through the CoverItLive blog and direct to Twitter. The post-event online buzz has continued through to the following week, with yet more tweets bearing the #be2her hashtag cropping up on my Tweetdeck screen – particularly as the presenters’ SlideShare decks and videos have been posted online.

Since the event, some of the content has already been extensively viewed; for example, Francoise Murat‘s fantastic case study of a period refurbishment and her online dialogue through social media with suppliers has been viewed 1352 times in just three days on SlideShare. This process will continue over the days, weeks and months ahead. Almost all of the presentations are now available online (both on SlideShare and via the Be2camp Heritage event page, while some are also embedded in blogs), as – via ustream.tv – are recordings of the speakers delivering their talks, helping ensure that their shared knowledge is broadcast to a much wider audience than would be possible through the one-hit wonder of a traditional event.

I was also impressed with the Tweetreach stats. This analyses how many people could potentially be reached by Tweets bearing particular keyworks or hashtags, and it appears Be2camp Heritage had a potential exposure of over 682,000 tweets! Of course, not everyone will see all the tweets created by all the people they follow, but the event was tweeted or re-tweeted by 92 separate Tweeters, and the 520 tweets used in Tweetreach’s calculations reached a potential audience of some 76,500 people. Not bad for a niche subject discussed by a niche audience one Thursday afternoon in June!

2 comments

  1. Francoise Murat

    Thanks to you Paul everything went swimmingly and this bears witness to the fantastic statistics and interaction information.
    It’s the first time I have put up a slide share – I had no idea it would prove popular – again it goes to show that in the digital marketing world- you should not stand still and there is always something to be learnt.
    Your presentation was fantastic- I learnt a lot and I have been in the SoMe space for over 3 years now – a dynamic space with continuous interaction meaning continuous change. Thanks again.
    Best wishes
    Francosie

  2. Brian Smith

    As one of the attendees at this event I’d like to say thanks for a most stimulating occasion. I use social media frequently but I was amazed at the potential that exists and I have barely tapped into.

    Paul’s blog entry neatly sums up the new world we all now live in. In the past an event such as this would have shared its message only to those who attended plus perhaps a few more via a magazine or newsletter.

    Today, many thousands of people have not only heard the message but actively discussed it and continue to do so. It’s no longer a one-way passage of information but an open dialogue.

    Thanks again for the event and, as Paul says, we really are all broadcasters now.

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