The Construction Enquirer seems to growing in popularity judging from an email that dropped into my inbox today.
As I’ve previously described, this online-only free news publication was established in April 2010 by former print journalists Aaron Morby and Grant Prior. A year later, this advertising-funded venture was enjoying 300,000 page views per month from 50,000 unique users, with over 6,000 people receiving the Enquirer’s daily newsletter, and 150 new subscribers signing-up every week.
According to the email:
- The Enquirer has hit a new readership record with 500,000 page views in the last month.
- Our number of absolute unique visitors for the month was more than 83,000.
- The number of subscribers to our daily newsletter has now topped 10,000 with 200+ new readers signing-up every week.
It still lags behind rival online-only news site The Construction Index (which, incidentally, recently launched a new pay-per-click TCI Ads advertising initiative), but the increases will make sobering reading for print/web title Construction News whose online readership (September 2010) was also hovering around the half million page views mark before it put its content behind a pay-wall. However, this pay-wall can occasionally be relaxed it seems….
Yesterday, a news item about the head of the Federation of Master Builders was available free, but when – as a registered user – I checked this morning almost all of the other news content was still ‘subscriber only’. So I read about Balfour’s falling orders on Construction Enquirer instead….
Update (14 November 2011) – I received an email from Will Mann at The Construction Index:
“I know you wrote a post about The Construction Index’s traffic back in April; I thought I’d provide you with an update.
Last month (October 2011) we achieved 2,322,224 page views, and 314,384 visitors.
We ran a Hitwise report… comparing our performance for the month vs Construction News. This indicated our traffic is almost four times greater than theirs’.
On another note, since launching our contextual advertising service, TCI Ads, on 25 October, we have served up 595,216 advertiser messages, so we are likely to do around 1m for a full month.”