This new marketing channel will allow firms to use their design portfolio to connect them with potential clients and find new work. I received an email outlining four ways Clippings could help:
1. Add your company information & portfolio to get clients inspired by your work and ringing on your door
2. Get your whole team clipping inspirational images and broadcasting your style to build a loyal following.
3. We’ll match and connect you with new clients who like your style.
4. Use our private & collaborative folders to communicate design & product ideas with existing clients more effectively.
The final point is an interesting one, as it suggests Clippings is moving into the AEC collaboration sector. Of course, Clippings is mainly about sharing images (which could include photos, sketches, plans, elevations, etc), whereas the types of construction collaboration I have tended to be look at (in my ExtranetEvolution.com blog, for example) extend document sharing to include feedback via commenting and mark-up, along with support for a wide range of project delivery processes. Two ideas occur:
- Perhaps Clippings could extend its private collaboration to include some simple feedback exchanges between project team members? It might integrate with or link to existing services such as, say, Woobius Collaboration – designed by architects for architects, and marketed as “simply simple” collaboration.
- Conversely, perhaps existing collaboration technology vendors might adopt a Clippings-type approach, and allow design firms to share files and market themselves via their platforms? This might be a useful additional revenue stream; Asite, for example, already provides a company directory, but it nowhere near as glossy as that offered by Clippings (at least, not yet!).