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Dec 21 2012

tCn is dead. Long live TBCN!

TBCN-logo-smalltCn, the Construction Network, the online community launched in March 2010 by Ryan Briggs (for whom I provided some consultancy support; post) has been taken over by London’s Building Centre to form the core of its own construction community-building campaigns. Now branded as The Building Centre Network, it has a new livery and colour scheme, and I understand the Centre’s Michael James will be devoting time to developing the network, which currently has 3,182 members.

Unfortunately, tCn had been dormant for some months, with Ryan devoting himself to other business interests outside construction, so it is good to see the network under new management. tCn also suffered from the impact of the recession with fewer than expected organisations prepared to sponsor sections or advertise on the site.

The Building Centre is home to several UK industry organisations (including the Construction Products Association, UK Green Building Council, the Construction Industry Council, New London Architecture and the Construction Youth Trust), and I expect it will be looking to develop the network through these bodies, and others. The Centre also acts as a venue for numerous construction and property industry exhibitions, conferences and other events, and the Building Centre Network may augment the face-t0-face networking that takes place at such gatherings.

It is being relaunched in a market that has moved forward since March 2010. I think construction businesses are now less likely to limit their employees’ access to some social media platforms, with LinkedIn increasingly ubiquitous. Reinvigorated and with some investment in new content and functionality, TBCN could become an attractive content marketing platform for construction marketing and PR people, as well as being a useful community in its own right.

1 comment

  1. Michael James

    Thanks for the post Paul, I’ve only just picked up on it for some reason?. I certainly will be devoting some time to this project, and my hope is that we are able to bridge the gap between our offline and online communities, allowing them to connect, network and collaborate like never before.

    Some may say there are lots of other platforms out there, but our USP is it’s connection to real-world events (not just our own) and we have lots of plans to strengthen this functionality in order to encourage people to connect before, during and after events to ask questions, follow speakers and much more.

    Watch this space!!

    Michael

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