Since November 2012, I’ve been tracking the early development of construction product specification start-up SpecifiedBy, which CEO Darren Lester launched in private Beta mode at Ecobuild in March (in the meantime, he also launched a Twitter-based specification service, @SocialSpec). This week SpecifiedBy is being launched in public Beta mode.
Edinburgh, UK-based SpecifiedBy aims to take the convenience and search capabilities of online product directories and add modern functionality that can make sourcing, organising and processing building product information easier. It provides specifiers with tools to search, share and download detailed product information including BIM components, CAD models, technical drawings, tech/spec sheets and case studies. Darren says:
“SpecifiedBy is the first step towards that, making a giant leap forward from the existing online directories which are simply regurgitating the outdated printed catalogue model.”
In addition to making life easier for specifiers, SpecifiedBy is focused on making digital marketing easy for building product manufacturers, providing them with active lead generation solutions and simple analytics to measure their return on investment in real time. The platform is free for architects, technicians, surveyors, engineers, project managers and other industry specifiers.