Capitalise on CAPSIG

As the new chair of CAPSIG, I want to build bridges (sic) with other groups interested in industry communication.

CAPSIG-CIPRLOGO09Last Thursday, I was elected the new chair of the CIPR’s Construction and Property Special Interest Group at a short annual general meeting at London’s Building Centre

The CAPSIG AGM preceded a debate on what industry people wanted to see in the forthcoming Budget statement and in the final year of the current Coalition administration – the panel included Brian Green (Brickonomics blogger, analyst and industry pundit), John Slaughter (director of external affairs at the Home Builders Federation) and Andrew Geldard (head of communications at Willmott Dixon).

Reaching out

This event drew in some attendees with a public affairs background – and CAPSIG will be doing more to involve people from other CIPR member groups, both the special interest ones and those covering UK regions. Our aim is to hold 50% of our events outside London, and to build networks across more of the PR specialisms. We’ve already identified one possible project that could potentially involve¬†CIPR International, the CIPR Social Media panel – to which I was appointed last month – and the Be2camp construction social media advocacy group I co-founded in 2008.

CAPSIG is also keen to build links with other communication organisation organisations. I have been talking to International Building Press (CAPSIG is sponsoring the IBP’s communication and PR awards for a second successive year), and to CIMCIG (the Chartered Institute of Marketing’s construction interest group); I’ve also tried to contact the PRCA’s Property, construction and infrastructure sectoral group (no reply yet). In particular, I want to promote awareness and encourage cross-selling of our respective groups and their events, to avoid any awkward date clashes, and – where appropriate – to do some joint events, particularly in locations where organisations working alone might struggle to attract a viable audience.

With volunteers coming forward following last week’s AGM, the CAPSIG Committee could quickly double in size but it’s not too late to get involved. Please let me know know if, as a CIPR member, you want to join the committee or simply want to be involved with CAPSIG (remember: CIPR members can now join up to five groups). And regional representatives would be especially welcome!

Otherwise, if you have an idea for an event that could be co-promoted with CAPSIG, want to sponsor an event or provide a venue (particularly in major centres outside the capital) it would be great to hear from you.

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  1. […] Council meetings, and having been elected as CAPSIG chair in February, I set out to build bridges with other groups, both in the CIPR and more widely – a process I have continued through Council meetings, and […]

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