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Nov 10 2014

How do construction PR people use social media?

Over the past couple of months, the Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations has run an online survey looking at construction and property PR professionals’ use of social media. The results will be shared on Wednesday afternoon 12 November at the CIPR’s Russell Square offices in central London

Update (26 November 2014) – The low number of bookings for 12 November, combined with the many people’s interest in attending if it was held at a different time, have led us to postpone the initial event at the CIPR in London. We now plan to hold the Construction PR and social media event on the evening of Wednesday 10 December. Register here.

CAPSIG SM survey Q10The survey was the idea of Mark Wessel, a Canada-based PR practitioner (and – I think – our only international member of CAPSIG), who suggested it might be useful to get a snapshot of the industry’s social media habits, and compare construction practice against industry benchmarks (see post).

I have been analysing some of the results, which make interesting reading, and I will be presenting some of the initial findings at the rearranged event, which will also feature:

  • Mark Wessel talking about construction PR practice in the US and Canada
  • Phil Clark, ex-Building journalist and editorial director, discussing how social media has changed the world of construction and property media businesses

 

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