The first CIPR tweetchat focused on independent PR practitioners is scheduled for Friday 27 February, starting at 12 noon GMT and lasting approximately one hour. The main hashtag will be #CIPRchat (though I am sure one or two others might get used along the way).
I am hoping we get some good participation from the many freelance consultants, contractors, interim workers and other independent practitioners who’ve been in touch over recent months. The CIPR-only CIPR Independent Practitioners group on Linkedin (started in November 2014) is now up to around 50 members, but this tweetchat is an opportunity to extend the conversation, to take it international (I mentioned the forthcoming tweetchat during a recent #SoloPR chat with mainly US-based PR colleagues) and perhaps to involve members of other bodies (at a recent CIPR group chairs meeting, we talked about the NUJ PR and communications group, for example).
If there is a topic that you would really like to raise, please let me know. For now, these are a few questions that may be discussed on Friday:
- What motivated you to become a soloPR?
- Biggest practical challenge in setting up as a soloPR?
- Best (or worst) things about being a soloPR?
- If CIPR did a soloPR webinar, what should be the first topic?
Meanwhile, I have continued some conversations with providers of PR services. I previously mentioned that I had talked to Vocus about how they might fine-tune their services to better meet the needs (and budgets) of independent PR practitioners, and I have had a similar conversation with Precise about creating a soloPR version of its Yellow News services.
Meanwhile, PerfectFit have been in touch again regarding their new online CoverageBook service. Conscious that not all PRs work in consultancies or for large organisations, they have tailored a media reporting package specifically for freelances. Their Basic package currently costs £39/month for up to 75 pieces of coverage a month, but they have a special offer for freelances whose needs might not be so great (nor pockets so deep). For £19/month the CIPR freelance offer allows up to 30 pieces of coverage a month, but with all the same functionality (client and consultancy branding, traffic statistics, etc).