The Chartered Institute of Public Relations is to take a more active role in the UK construction industry, having joined the Construction Industry Council (CIC) as an associate member. The CIC represents professional bodies, research organisations and specialist business associations in the construction industry in the UK.
The CIPR will be represented at CIC meetings by a nominated member of its construction and property special interest group (CAPSIG). The application for membership was agreed at the CAPSIG AGM in May (which also featured the chair of the CIC’s diversity panel, Bridget Bartlett, in its debate on diversity in construction and PR – post) and approved by the CIC at its June council meeting, and as chair of CAPSIG I am looking forward to participating in CIC activities. As quoted in a CIC news release:
The traditional media image of business sectors such as construction is a continuing challenge, and, contrary to many people’s view, PR is not to blame. The industry’s reputation is the result of what it does, what it says, and what others say about it. It can’t control the latter – it can only control its own behaviour and communications. As associate members of the CIC, we aim to bring the expertise of professional communicators to bear on this challenge.”
Graham Watts OBE, CIC chief executive, added:
“CIC warmly welcomes the CIPR as an Associate Member. By working together with our professional colleagues in the field of communications, industry will be better placed to improve its public image and perceptions of the built environment as a career path. This in turn will attract the new talent we need to help deliver the economic, sustainability and climate change imperatives that lie before us.”
Incidentally, I will be at the International Building Press Communication and PR Awards party this Thursday, 9 July (still time to book!), representing CAPSIG, sponsor of the best in-house team category.