For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations.
Members of one are often eligible for free or discounted places at the other’s events; events have sometimes been jointly produced; and we often cross-promote our events. Communication occasionally breaks down, though, and we’ve found that we are promoting two events on the same day, 3 March, in the same part of central London.
Fortunately, they are not on at the same time, so ….
If you want to boost your knowledge of digital construction marketing and PR, you can register to attend CIMCIG’s afternoon event at the Building Centre in Store Street from 1.30 to 5pm.
Afterwards, perhaps after a quick coffee (or something stronger), it’s a short work to the CIPR headquarters in Russell Square, where from 6.30 (6pm if you want a bit of networking first!), you can learn How to win a built environment PR award? This event is being run by CAPSIG in conjunction with International Building Press (another regular CAPSIG collaborator) and chaired by Rebecca Evans, editor of Construction News. Better still, this event is free to attend, being sponsored by Gorkana (and there may be beer and wine).
The IBP Communication and PR Awards 2016 also include a category specifically related to integrated campaigns, recognising the key part that digital, online and social media played in delivering positive and tangible results – and neatly linking the day’s two events. Hope to see you at both!