Feb 05 2018

Research on women in construction/property PR and marketing

The CIPR’s Construction and Property Special Interest Group (CAPSIG) is researching the views of women working in PR and marketing in UK construction and property.

Sexism and gender inequality have been a sadly familiar aspect of working in the UK construction and property sectors for years – just as they have been in many other industries. The recent furore about the Presidents Club charity dinner – see Guardian report – was a grim reminder of past controversies about UK construction awards dinners (see my November 2015 post, “The (sexist) ‘image of construction’“, and Su Butcher’s “Sexism in Construction Awards – Not just a Joke”), for example.

CAPSIGlogo-2014While public relations and marketing tend to be more inclusive, there are still issues. The gender pay gap between male and female workers in the PR industry remains a cause for concern, for example, and has been the subject of a prolonged campaign by the Chartered Institute of Public Relations since 2013. In 2017 the CIPR’s annual State of the Profession survey revealed that the influence of gender amounts to a £5,784 disadvantage for women (results from the 2018 SoP survey will be out shortly).

The CIPR’s Construction and Property Special Interest Group (CAPSIG; I am chair of this group) is now looking at drawing both these threads together, conducting research focused on the experiences and perspectives of women working in PR for the UK’s construction and property-related sectors.

The project is being led by JFG Communications‘ Jo Field, who says:

Jo FieldThe aim is to complement existing CIPR gender research, and the many studies on women in construction and property.
We wish to explore whether women in construction and property PR and marketing have similar or different experiences to women in the wider construction and property industry. Our survey will examine how these experiences compare with the PR industry as a whole. And look at whether there are additional challenges for women in construction and property PR, given the complex challenges the sector already has regarding gender diversity.
We wish to hear from women in all types of PR and marketing roles in any sector of the property / construction / built environment industry (including women in PR agencies serving these sectors). For more information and to complete the survey, click here.

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