Paul Wilkinson

Paul Wilkinson runs a specialist consultancy business, pwcom.co.uk Ltd. It provides integrated PR and marketing services mainly to construction and technology clients, and undertakes research and consultancy work on construction collaboration technologies (aka 'project extranets') and related tools (BIM, mobile, etc). Paul is also a writer, freelance journalist, industry activist and public speaker.

Most commented posts

  1. A lost bag, Twitter help and East Midlands Trains customer service — 19 comments
  2. Best use of Social Media? — 19 comments
  3. A public PS: Paul — 15 comments
  4. Live from HOK – guest post — 12 comments
  5. Mission-crittall — 12 comments

Author's posts

Dec 20 2015

A minor rant about VirginMedia

I wish VirginMedia would provide more extensive, detailed and realistic information via its customer services. I am now almost two weeks into a long-running conversation with my broadband and TV service provider VirginMedia, some of it conducted via Twitter, some of it via online chat and via telephone and email. The problem started on the …

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Nov 20 2015

The (sexist) “image of construction”

Rumblings of Twitter discontent quickly surfaced last night from the 10th Construction Computing Awards (hashtag: #Hammers2015) in London. I was at a different event (the IBP Journalism awards), but I had half an eye on what was happening across the city, and early signs of negativity were quickly apparent. Su Butcher has detailed the events. …

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Oct 06 2015

Time for TICKAC to change

The industry currently known as construction needs to do more than incremental tinkering with technology or scoping out skills. Big, joined-up thinking is required. Watching recent developments regarding UK construction skills shortages and “the image of construction“, I fear the sector’s typically conservative and incremental approaches will do little to bring about much-needed major change. …

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Sep 23 2015

ICE joins DBwiki supporters

Designing Buildings infographic

The Institution of Civil Engineers has become the latest supporter of the Designing Buildings Wiki.* Launched in 2012 (see my November 2012 post and February 2013 follow-up), Designing Buildings Wiki is an industry-wide endeavor to share best practice, promote innovation and break down single-discipline barriers. Just like Wikipedia, anyone can access, create and edit articles, …

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Sep 22 2015

“The image of construction” (again)

Leonie Thomas blog - guest post by Paul Wilkinson

For my friend Leonie Thomas, I recently wrote a guest blog focusing, yet again, on “The image of construction”. My starting point was the the merger of the UK Contractors Group and the National Specialist Contractors Council to form Build UK, which launched on 1 September with a five-point action plan for the UK construction …

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Aug 28 2015

Peddling false perceptions

Edge Report Cover

Cloak and dagger PR tactics should have no place in local planning application campaigns. ‘Astroturfing’ is unethical and brings PR into disrepute. After the UK’s Department of Work and Pensions’ fabricated case studies, a PR agency’s anti-perspirant case study involving its own staff (#sweatygate), and my own minor example of an industry leaders’ roundtable that …

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Aug 20 2015

Desperate – and false – PR?

“I know, let’s invite some construction industry people and have a round-table discussion. We could use the conversation as the foundation for a white paper…. We could share the outputs with influential bloggers, issue a news release ….” Similar conversations probably happen more than most PR agencies or in-house teams would like to admit (I’ve …

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Aug 19 2015

When your people are not your greatest assets

Using offensive language may affect people’s view of your industry sector, but if you’re wearing clothing bearing your employer’s name, it can also damage the reputation of the company. It has become something of a cliche: “our people are our greatest assets“. This and similar phrases are used by many UK construction industry businesses, sometimes …

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Jul 16 2015

Rallying independent PRs

It’s about eleven months since a CIPR independent practitioner roundtable galvanised me into action on behalf of solo, or isolated, UK PR practitioners. Since then we’ve updated the CIPR’s freelance guide, done a podcast, started a CIPR Independent Practitioners group on Linkedin, surveyed the state of solo PR, and held a very lively tweetchat. These …

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Jul 08 2015

Be authentic, not automated, on Twitter

BCAtweets stats

A UK consulting engineering firm has a fatally flawed Twitter strategy: tweeting 246 times a day but engaging with hardly anyone. Regular twitter followers will know that I tweet prodigiously from some construction industry events. Yesterday was no exception. Between two other events, I tweeted from an education and skills event (Alison Watson’s #5050London; see …

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