Paul Wilkinson

Paul Wilkinson runs a specialist consultancy business, pwcom.co.uk Ltd. It provides integrated PR and marketing services mainly to construction and technology clients, and undertakes research and consultancy work on construction collaboration technologies (aka 'project extranets') and related tools (BIM, mobile, etc). Paul is also a writer, freelance journalist, industry activist and public speaker.

Most commented posts

  1. A lost bag, Twitter help and East Midlands Trains customer service — 19 comments
  2. Best use of Social Media? — 19 comments
  3. A public PS: Paul — 15 comments
  4. Live from HOK – guest post — 12 comments
  5. Mission-crittall — 12 comments

Author's posts

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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G4C (or Targeting early career professionals, pt 2)

Today, I headed into London to attend a Constructing Excellence BE (Building and Estates) Members forum (the morning was actually a joint event with the Construction Products Association‘s Network Club on the theme of Early involvement of the supply chain). I found myself sitting next to David Whysall of Turner & Townsend who has recently …

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Targeting early career professionals

I like Twitter and so, it seems, do a lot of other people, but take-up of this micro-blogging service is by no means widespread even among bloggers. I attended my first London Bloggers Meet-up last night and talked to several experienced bloggers who were not convinced about the value of Twitter, despite apparently fitting the …

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Will new CE blog prompt Tweet change?

The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter). This …

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Blogging and project management

I met yesterday with a friend – let’s call him ‘Glenn’ – who works for one of the UK’s leading construction contractors. We talked a bit about social media and its take-up in the architecture, engineering and construction (AEC) sector, and he described how his organisation had experimented internally with blogs. The initial explosion of …

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Value your Web 2.0 guerillas

On a train journey to Manchester today, I read Information Age‘s Effective IT 2009 report and focused on its section on communications and collaboration, including an article, Social understanding, mulling over the slow adoption of Web 2.0 technologies within enterprises. This article underlines that social computing can create new dynamics of information and knowledge transfer …

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Will the future of events be virtual?

Phil Clark has just blogged about the potential impact of virtual worlds such as Second Life on the management of conferences and other events. He believes that we will see “an amalgam of live and online events” begin to develop, where a live event coincides with a virtual one and the two feed off each …

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Blog as self or company?

After my presentation at the CIMCIG event on Wednesday, I was asked if people in the social media world would welcome someone writing from a corporate perspective. Drawing on my own experience of corporate blogging, I emphasised that social media was really about people having conversations online. As such, it made sense to make sure …

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Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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