Category Archive: AEC

Aug 20 2015

Desperate – and false – PR?

“I know, let’s invite some construction industry people and have a round-table discussion. We could use the conversation as the foundation for a white paper…. We could share the outputs with influential bloggers, issue a news release ….” Similar conversations probably happen more than most PR agencies or in-house teams would like to admit (I’ve …

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Aug 19 2015

When your people are not your greatest assets

Using offensive language may affect people’s view of your industry sector, but if you’re wearing clothing bearing your employer’s name, it can also damage the reputation of the company. It has become something of a cliche: “our people are our greatest assets“. This and similar phrases are used by many UK construction industry businesses, sometimes …

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Jul 08 2015

Be authentic, not automated, on Twitter

BCAtweets stats

A UK consulting engineering firm has a fatally flawed Twitter strategy: tweeting 246 times a day but engaging with hardly anyone. Regular twitter followers will know that I tweet prodigiously from some construction industry events. Yesterday was no exception. Between two other events, I tweeted from an education and skills event (Alison Watson’s #5050London; see …

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Jul 06 2015

CIPR taking more active role in construction

Graham Watts

The Chartered Institute of Public Relations is to take a more active role in the UK construction industry, having joined the Construction Industry Council (CIC) as an associate member. The CIC represents professional bodies, research organisations and specialist business associations in the construction industry in the UK. The CIPR will be represented at CIC meetings …

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Jun 23 2015

#ProtectFOP or lose your marketing collateral

Selectaglaze exhibit

Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing them in any public media. I blogged about it yesterday, musing also on the extent to which architects and other design firms would be prepared to …

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Jun 22 2015

City-Insights: hyper-local story-telling

As a construction technology blogger, I sometimes encounter tools that have wider potential including use by communications professionals. City-Insights helps ‘tell stories about places’ via mobile devices, and could be used for a host of hyper-local internal and external communication purposes. At a recent COMIT* community day, I met Tim Gardom, the founder of City-Insights, a …

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Jun 21 2015

PR use of public images under FOP threat

Photographs including modern buildings and other creative works may fall foul of new European Parliament copyright proposals. New constraints on ‘freedom of panoroma’ may stop PR businesses using photos and videos taken in public places for professional purposes, including reuse on social media. Do you take photographs on your foreign holidays? Perhaps share some of …

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May 11 2015

Be conscientious about diversity

On Wednesday, I introduced the panel at a CIPR construction and property special interest group (CAPSIG) discussion on diversity in construction and PR. It was clear from the contributions (see the Storify stream, watch the YouTube video) that UK construction has a long way to go to build a new reputation as genuinely diverse, equal …

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Apr 29 2015

Diversity: an issue for PR, an even bigger one for construction

If PR professionals are serious about managing reputation, they have to be serious about understanding the reasons for that reputation and helping businesses tackle underpinning issues such as diversity. At a recent group chairs meeting at the Chartered Institute of Public Relations (I represented the CIPR’s construction and property special interest group, CAPSIG), my fellow …

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Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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