Category: AEC

Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Dec 22 2014

“The poor image of UK construction”

The UK construction industry’s reputation is the result of what it does, what it says and what others say about it. It can’t control the latter – it can only control its own behaviour and communications. The CIPR has been running a 12 days of Christmas CPD campaign highlighting some of the information, guidance and …

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Nov 25 2014

It will take more than an app to improve the image of construction

Tim Fitch

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

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Nov 10 2014

How do construction PR people use social media?

CAPSIG SM survey Q10

Over the past couple of months, the Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations has run an online survey looking at construction and property PR professionals’ use of social media. The results will be shared on Wednesday afternoon 12 November at the CIPR’s Russell Square offices in central London …

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Sep 11 2014

Take the CAPSIG construction PR survey

CAPSIGlogo-2014

The Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations is running an online survey looking at construction PR professionals’ use of social media. Following an approach from a Canada-based PR practitioner, it adopts a questionnaire format used by the Public Relations Society of America (PRSA), and aims to compare …

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Sep 01 2014

Technopop offers AEC STEM learning opportunity

Technopop London is a new four-week, pop-up festival that will be bringing cutting-edge science, technology, design and innovation to schools, students and families in London this autumn. Run by a newly created social enterprise, Technopop Ltd, it aims to educate children about science, technology, engineering and maths (STEM), encourage and support the diversity agenda, and work with local community groups …

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Aug 28 2014

Vote for me in CIPR elections

CIPR logo

Voting for elections to the Council of the UK’s Chartered Institute of Public Relations (CIPR) opens on 1 September, and I am standing for election (read my personal statement here), having been nominated by the CIPR’s Construction and Property special interest group (CAPSIG) to stand in the groups section. The CIPR has revised its constitution …

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Aug 26 2014

Cornerstone launches

Cornerstone beta logo

A new website, SearchCornerstone, claims to be “the most advanced searchable website for the Construction industry.”  Over the past 20 years, I have seen dozens of websites launched aiming to provide marketing platforms for the construction industry (I even helped one or two into existence myself, including the ultimately ill-fated tCn; post). Some have been global in …

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Jul 29 2014

e-newsletter content: gated or freely shared?

Anchor Beam 1

As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …

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Jul 23 2014

Be2Awards on hold for 2014

The Be2Awards will not be held in 2014. As Be2camp co-founders, Martin Brown and I had a long discussion about the programme, and about our respective workloads (the Awards and accompanying Be2Talks take a significant amount of time, effort and some money to organise). From a purely practical point of view, we decided that we just didn’t …

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