Category Archive: branding

Apr 22 2016

To change the “image of construction,” first change construction

CN headline

We need to tackle some of the fundamental issues in the UK construction industry before we can effectively change “the image of construction”. “The image of construction” has featured heavily this week for me. On Tuesday, I attended a CIMCIG-led roundtable discussion in London with Mark Farmer, the consultant helping the Government’s Construction Leadership Council …

Continue reading »

Aug 19 2015

When your people are not your greatest assets

Using offensive language may affect people’s view of your industry sector, but if you’re wearing clothing bearing your employer’s name, it can also damage the reputation of the company. It has become something of a cliche: “our people are our greatest assets“. This and similar phrases are used by many UK construction industry businesses, sometimes …

Continue reading »

Dec 18 2014

Moving the UK SoloPRs forward

A new CIPR skills guide for Solo PRs, an office party, a podcast, and some event ideas … It can be tempting to wind-down towards the year-end, but a year-end can also work as a deadline by which you aim to achieve something. One of the objectives set by the CIPR independent practitioners (CIPR-IPs) or …

Continue reading »

Nov 25 2014

It will take more than an app to improve the image of construction

CIOB logo

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

Continue reading »

Aug 02 2013

I #LoveConstruction. You should too.

Love Construction

The Love Construction campaign has been gathering momentum since the 2 July launch of the UK Government’s latest construction strategy. Its origins lie in an editorial written by Construction News editor Rebecca Evans who argued that it was time for industry people to have their say in how the industry is perceived. The vision for 2025 painted …

Continue reading »

May 01 2013

Two elements of BIM marketing for product manufacturers

The BIM bandwagon is not slowing down. Instead, it appears to be accelerating as we head towards the UK Government’s initial target of “Level 2″ adoption by 2016, and with more specifiers likely to seek BIM information, product manufacturers need to be thinking about how they will respond. There are two elements to content creation …

Continue reading »

Mar 19 2013

SpecifiedBy.com launches, and doubles up its blogs

specifiedby-supplierdashboard

After my November 2012 blog post about SpecifiedBy, I did a follow-up interview with Darren Lester for my ExtranetEvolution tech blog in February, and have since had a closer look at the site following its Beta launch at Ecobuild in London earlier this month. It is, of course, still very early days, but the Beta …

Continue reading »

Nov 16 2012

CIOB-backed Designing Buildings Wiki

Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, I travelled to Chelmsford to talk to the Essex branch of the CIOB about social …

Continue reading »

May 21 2012

Crowd-source your next video?

Userfarm logo

With video increasingly powerful as a search engine optimisation weapon to drive traffic to websites and to create shareable content, more and more companies are including it in their corporate communications. However, particularly in business-to-business fields such as architecture, engineering and construction, the results, frankly, can often be fairly conservative and predictable (even more so …

Continue reading »

Apr 30 2012

Meeting mumtrepreneurs

On Friday afternoon, I took time away from business-to-business PR and marketing, volunteering to do some one-to-one advice sessions at a “Mumtrepreneurs” coffee afternoon at a primary school in nearby Welling. Around a dozen businesses took part, getting an overview of marketing from University of Greenwich lecturer Charles Oham before selling some products or services, …

Continue reading »

Older posts «

Fetch more items