Category: branding

Apr 30 2012

Meeting mumtrepreneurs

On Friday afternoon, I took time away from business-to-business PR and marketing, volunteering to do some one-to-one advice sessions at a “Mumtrepreneurs” coffee afternoon at a primary school in nearby Welling. Around a dozen businesses took part, getting an overview of marketing from University of Greenwich lecturer Charles Oham before selling some products or services, …

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Apr 23 2012

Events need great topics, good organisers – and some due diligence

Two topics in construction IT are currently almost guaranteed to attract good event audiences: building information modelling (BIM) and mobile IT. Winning with BIM The UK government’s strategy to promote BIM as a means to better collaboration, lower project costs and carbon reduction, and setting a target for achievement by 2016, has concentrated construction professionals’ …

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Apr 11 2012

New business cards, same QR code

Once again, I have just bought a new batch of business cards (printed by my excellent local printer, Trojan Press of Blackheath), complete with a quick response, QR, code on the reverse side. Scanning the QR code using a barcode app on a mobile phone will allow the user to import my details direct into …

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Oct 26 2011

RIBA Insight Days

On Tuesday last week and yesterday I spoke at the RIBA Insight consultancy days, held in Manchester and London respectively. These events are aimed at manufacturers and suppliers and are intended to help them deliver effective continuous professional development (CPD) information to practising architects. As well as providing information about CPD, the days also provided …

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May 26 2011

Woobius makes marketing mobile

Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …

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May 10 2011

Entrepreneurs and social media

Bob Leung - twitter avatar

Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …

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Apr 19 2011

Measuring influence and social capital in construction

As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …

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Apr 15 2011

For online-only B2B media, Twitter matters

TCI Hitwise

On and off for the last year I have been following the fortunes of the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting …

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Jan 25 2011

Poor use of Twitter could damage your professional brand

Yesterday, I talked about construction industry use of social media to the Institute of Directors Built Environment Discussion Group’s monthly breakfast meeting in Maidstone, Kent.* As with other professional audiences I’ve spoken to recently, there was almost universal adoption of LinkedIn, more than half of those present had a Facebook profile, and just under half …

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Sep 17 2010

Best use of Social Media?

Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …

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