Category: branding

Sep 17 2010

Best use of Social Media?

Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …

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Jun 29 2010

Mace encourages employee use of online networks

Through tCn – the Construction Network [a client] – I was approached by Brian Moone of Mace Business School to contribute an article on Web 2.0 for its house magazine School Report. This has just been published (PDF here), and is accompanied by a Q&A feature in which Catherine Button, Mace’s head of marketing and …

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Oct 27 2009

Creative crowdsourcing – a technique for AEC clients?

Creative crowdsourcing was discussed at yesterday’s Media140, where it was defined as: a process that expands the creative resources of an agency by utilising the creative capacity of thousands of other individuals to respond to a problem or challenge. The speakers, Nic Ray of Quirk and Noam Buchalter, manager of the Peperami campaign at Unilever, …

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Oct 26 2009

Who’s your brand?

Do brands need an online personality? Does it have a single voice, or multiple voices? Can you mix the personal and the professional? Does the conversation need to be unique to a social media platform? These are some of the observations from this afternoon’s Media140 panel debate. “All brands have a personality“. (Kuss) “Social media …

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Oct 26 2009

Innocent crowdsourcing and real-time Tweets

Crowdsourcing example Speaking at today’s Media140 event, we learned that soft drinks company Innocent uses just one Twitter account (@innnocentdrinks) as it doesn’t want to manage disparate accounts. Digital communications manager Ted Hunt says he has only had to moderate a handful of comments to remove expletives as it has many younger readers. In his …

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Oct 26 2009

Dos and Don’ts in social media

Can a brand just start using social media? These are some of the points made in this morning’s panel debate at media140 at the RIBA in London. Listen first. (Nimeh) The idea of how people can interact commercially needs to carefully managed to avoid brands being seen as ‘creepy’. (Davis) Need to be honest in …

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Oct 26 2009

Avoiding event wifi *fail*

Media140 at the RIBA in London today features a host of consumer brands, well-known figures from the social media whirl and more than a few techie types. Facilities in the main auditorium for this event include some reserved seats down front for the live-bloggers where we have power and (initially had) wi-fi connectivity, and a …

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Oct 23 2009

Looking forward to Media140

I’m due to attend the latest Media140 conference in London on Monday (26 October), hoping to learn more about the rapidly changing world of customer engagement with social media, and being promised “warts and all” stories directly from brands like EasyJet and Innocent drinks. I think B2B PR and marketing people have learned a lot …

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Sep 24 2009

Avoiding the ‘Glass Box’

Following my CIMCIG talk earlier this month (post), I have exchanged a couple of emails with fellow AEC social media enthusiast, Oona Webster, who works for Leicestershire-based Geosynthetics. She made the following point (reproduced with her permission): ‘The Glass Box’ If social media has the potential to extend a business’s marketing force to include every …

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Mar 16 2009

Life at HOK

International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …

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