Category: business

End of an era at Crewe Alexandra?

After a few uncertain years on the pitch, a sexual abuse scandal off the pitch, and prolonged uncertainty about the club’s financial future, we seem to be at a turning point in the fortunes of Crewe Alexandra football club. Long-standing Alex supporters may tell you 2016 was Crewe’s “annus horribilis”. The club was relegated from …

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The North Face and Leo Burnett Tailor Made join the Wikipedia hall of shame

Cropped TheNorthFace image

News today (see The Guardian, The Drum, for example) that marketing agency Leo Burnett Tailor Made (part of the multinational Publicis marketing and public relations agency group) has manipulated Wikipedia on behalf of its client, outdoor apparel manufacturer The North Face, has spectacularly backfired.  The North Face has been forced to apologise for its campaign, …

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Construction and social mobility

photo of Carmen Antiqueira

“There’s a business case for tackling the issue of social mobility” says Making The Leap’s Carmen Antiqueira, who wants more construction businesses to showcase their achievements in the Social Mobility Awards 2019. On 19 March, I attended a business seminar about social mobility, organised by Making the Leap, a London-based charity that improves social mobility …

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One in three construction practitioners do not have easy access to the knowledge they need

knowledge sources trust graph

A survey carried out by the UK’s Construction Knowledge Task Group has found that a third of construction practitioners do not have easy access to the knowledge they need. Feedback from 299 practitioners from every part of the industry, found almost two fifths (38.5%) said they did not have easy access to all the knowledge they …

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PR: proud, practical, not propagandists

CIPR women in construction PR infographic

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

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Epson targets freelancers’ print costs

Vicki Psarias

Epson’s central London pop-up shop gives visitors a space to co-work and to test their new EcoTank printers – which offers the UK’s growing population of freelances and SMEs a cost-effective alternative to ink cartridge machines. Three times (so far) in 2018 I have had to dash out to a nearby supermarket and buy expensive …

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Don’t just digitise. Rethink construction

McKinsey - seven areas for change

Modernising construction is not something that will be achieved just by the adoption of new technologies. “The current business model of the construction sector is not sustainable.” I spoke at two Specifi events in July 2018, the first in Manchester on 4 July, and the second two weeks later in London on 17 July. In …

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New Homes Ombudsman could help restore consumer confidence in housebuilders

Better redress for homebuyers

A cross-party Parliamentary group has set out proposals for a New Homes Ombudsman to help provide better redress for dissatisfied home buyers. Poor experiences with housebuilders are common factor in many people’s perception of the construction industry; promoting better behaviours in the housebuilding sector would therefore contribute to improving the image of construction. New Homes …

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Carillion’s liquidation: another PR disaster for UK construction

As news of Carillion’s liquidation exploded yesterday (see previous post), I provided a short comment for the Chartered Institute of Public Relations, in my role as chair of CIPR CAPSIG, and was subsequently asked to provide a longer opinion piece for PR Week, which was published earlier today. Below is my original draft (a little …

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Launching a CIPR independent PR practitioners network

Long-term readers of my PR blog will know that I have been seeking to improve CIPR provision for independent practitioners since 2014 when I chaired a CIPR roundtable of independent PR practitioners (aka freelance PRs, or solo PRs) at the institute’s Russell Square HQ. Once elected to the CIPR’s Council, I began to agitate about how the …

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