Category: business

Dec 20 2015

A minor rant about VirginMedia

I wish VirginMedia would provide more extensive, detailed and realistic information via its customer services. I am now almost two weeks into a long-running conversation with my broadband and TV service provider VirginMedia, some of it conducted via Twitter, some of it via online chat and via telephone and email. The problem started on the …

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Oct 06 2015

Time for TICKAC to change

The industry currently known as construction needs to do more than incremental tinkering with technology or scoping out skills. Big, joined-up thinking is required. Watching recent developments regarding UK construction skills shortages and “the image of construction“, I fear the sector’s typically conservative and incremental approaches will do little to bring about much-needed major change. …

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Aug 28 2015

Peddling false perceptions

Edge Report Cover

Cloak and dagger PR tactics should have no place in local planning application campaigns. ‘Astroturfing’ is unethical and brings PR into disrepute. After the UK’s Department of Work and Pensions’ fabricated case studies, a PR agency’s anti-perspirant case study involving its own staff (#sweatygate), and my own minor example of an industry leaders’ roundtable that …

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Aug 19 2015

When your people are not your greatest assets

Using offensive language may affect people’s view of your industry sector, but if you’re wearing clothing bearing your employer’s name, it can also damage the reputation of the company. It has become something of a cliche: “our people are our greatest assets“. This and similar phrases are used by many UK construction industry businesses, sometimes …

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Jul 08 2015

Be authentic, not automated, on Twitter

BCAtweets stats

A UK consulting engineering firm has a fatally flawed Twitter strategy: tweeting 246 times a day but engaging with hardly anyone. Regular twitter followers will know that I tweet prodigiously from some construction industry events. Yesterday was no exception. Between two other events, I tweeted from an education and skills event (Alison Watson’s #5050London; see …

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Jul 06 2015

CIPR taking more active role in construction

Graham Watts

The Chartered Institute of Public Relations is to take a more active role in the UK construction industry, having joined the Construction Industry Council (CIC) as an associate member. The CIC represents professional bodies, research organisations and specialist business associations in the construction industry in the UK. The CIPR will be represented at CIC meetings …

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May 15 2015

If challenged… engage

DGS letter reponse

Faced with criticism and detailed questions about a female dress code policy change, Dartford Grammar School’s comms strategy has, from a PR perspective, failed …. It may be a storm in a tea-cup, but, as outlined in my previous blog post, a sudden change of policy implemented, with little apparent consultation, by Dartford Grammar School …

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May 11 2015

Be conscientious about diversity

On Wednesday, I introduced the panel at a CIPR construction and property special interest group (CAPSIG) discussion on diversity in construction and PR. It was clear from the contributions (see the Storify stream, watch the YouTube video) that UK construction has a long way to go to build a new reputation as genuinely diverse, equal …

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Apr 29 2015

Diversity: an issue for PR, an even bigger one for construction

If PR professionals are serious about managing reputation, they have to be serious about understanding the reasons for that reputation and helping businesses tackle underpinning issues such as diversity. At a recent group chairs meeting at the Chartered Institute of Public Relations (I represented the CIPR’s construction and property special interest group, CAPSIG), my fellow …

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Mar 02 2015

Tweetchat helps UK SoloPRs set agenda

IP tweetchat wordle

A CIPR tweetchat attracting over 60 participants has helped set a direction for UK independent PR practitioners. I participated in two CIPR tweetchats last week. CIPRSM Hackday The first was run as part of the CIPR Social Media Panel‘s first PR ‘hackday’, in which the panel focused in depth on a social media issue relating …

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