Category: construction collaboration

May 24 2013

Construction, CRM and social media

m-hance social business

‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft Dynamics-based CRM (customer relationship management) solutions and related tools. As a construction PR and marketing …

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Oct 16 2012

Aggregate and engage = Aggregage

Professional Constructor Central

Last week I received an email from Nick Makansi of California, US-based Aggregage. The name combines “aggregate” and “engage”, which is what the company’s product does – it “creates online communities by aggregating the most engaging content from the best sources around a specific business segment.” Their latest community – Professional Constructor Central – was launched very recently and …

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Apr 23 2012

From dead pigeons and a statue of King Kong to civil engineering

With attendees including three Expert Panel Chairs, staff from the ICE Library and an ICE past President (logging in online from Scotland), the Institution of Civil Engineers’ Wikipedia workshop (post), which took place on Friday, certainly captured some influential eyes and ears. And presenter Andy Mabbett opened attendees’ eyes to far more than just the online “encyclopaedia …

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Apr 23 2012

Events need great topics, good organisers – and some due diligence

Two topics in construction IT are currently almost guaranteed to attract good event audiences: building information modelling (BIM) and mobile IT. Winning with BIM The UK government’s strategy to promote BIM as a means to better collaboration, lower project costs and carbon reduction, and setting a target for achievement by 2016, has concentrated construction professionals’ …

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Apr 19 2012

Clippings adds company profiles and ‘collaboration’

Clippings.com, the Pinterest-style architectural and interior design scrapbook service I wrote about in February, has launched a company profiles service (and has a new logo). This new marketing channel will allow firms to use their design portfolio to connect them with potential clients and find new work. I received an email outlining four ways Clippings …

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May 26 2011

Woobius makes marketing mobile

Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …

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May 18 2011

“Talking” at Sustainability Now

Tomorrow lunchtime (12.30pm BST), I will be facilitating a conversation at the UBM online event Sustainability Now on “Can technology and social media help us interact better with the areas we live and work in?” I have been a participant in all previous Sustainability Now events (the first one was run in July 2008 – …

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May 10 2011

Entrepreneurs and social media

Bob Leung - twitter avatar

Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …

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Apr 05 2011

Fuelling the CIPR conversation

I already overuse the word “conversation”. I frequently use it in my preferred short definition of Web 2.0 or social media: “People having conversations online.” Indeed, I repeated this in a presentation I gave to the Kent IoD marketing group yesterday, and I frequently talk about exchanges on Twitter and blogs as “conversations”. Now it …

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Mar 31 2011

Constructing Excellence Social Media Forum

It says something about the construction industry that, given options to focus on ethics or on social media, there was more take-up for a forum on social media, but at least it meant that we had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London yesterday. …

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