Category Archive: marketing

May 17 2017

PR can help construction modernise, not die

Modernise or Die

By combining construction-specific communication expertise, strong industry leadership, and a clear vision of the future, we can tackle structural issues in ‘the industry currently known as construction’ that perpetuate its poor image. This post was stimulated by two things – a discussion about construction-specific communication skills, and a conversation about the need for strong leadership …

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Oct 03 2016

Porting a telephone number – a sorry story

Virgin: how can we help (how about having a chat service that works?)

What started out as a Virgin Media #fail has now become an OpenReach #fail, facilitated by a #TalkTalkfail. Having experienced some poor TalkTalk service in respect of my telephone landline, and had some generally positive customer experience over several years with Virgin Media (notwithstanding the Great SE London Broadband Outage last December), it seemed logical …

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Sep 19 2016

Atmotube: Mobile air pollution monitoring

Atmotube Map

Atmotube puts air pollution monitoring in your hands, and enables users to share readings in real-time and via social media. Earlier this year, I participated in a COMIT community day workshop which asked us to think about ways in which air quality might be monitored for construction workers in tunnels. As a cyclist and someone employed at …

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Sep 03 2016

Please, to call Masters Chemist Ltd of 176 Shooters Hill Rd, London SE3, the correct number is 020 8856 1104

Not exacty nuisance calls, but frequent, disruptive calls of a wrong number are challenging my patience – and NHS patients! I work mainly from a home office in southeast London and use a telephone number that we have had for over 20 years. Over the past couple of years, I have started to receive a growing …

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Apr 22 2016

To change the “image of construction,” first change construction

CN headline

We need to tackle some of the fundamental issues in the UK construction industry before we can effectively change “the image of construction”. “The image of construction” has featured heavily this week for me. On Tuesday, I attended a CIMCIG-led roundtable discussion in London with Mark Farmer, the consultant helping the Government’s Construction Leadership Council …

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Feb 26 2016

Coordinated CIMCIG, CAPSIG and IBP

CIM logo

For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations. Members of one are often eligible …

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Nov 20 2015

The (sexist) “image of construction”

HammersX

Rumblings of Twitter discontent quickly surfaced last night from the 10th Construction Computing Awards (hashtag: #Hammers2015) in London. I was at a different event (the IBP Journalism awards), but I had half an eye on what was happening across the city, and early signs of negativity were quickly apparent. Su Butcher has detailed the events. …

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Oct 06 2015

Time for TICKAC to change

The industry currently known as construction needs to do more than incremental tinkering with technology or scoping out skills. Big, joined-up thinking is required. Watching recent developments regarding UK construction skills shortages and “the image of construction“, I fear the sector’s typically conservative and incremental approaches will do little to bring about much-needed major change. …

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Sep 23 2015

ICE joins DBwiki supporters

Designing Buildings infographic

The Institution of Civil Engineers has become the latest supporter of the Designing Buildings Wiki.* Launched in 2012 (see my November 2012 post and February 2013 follow-up), Designing Buildings Wiki is an industry-wide endeavor to share best practice, promote innovation and break down single-discipline barriers. Just like Wikipedia, anyone can access, create and edit articles, …

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Sep 22 2015

“The image of construction” (again)

Leonie Thomas blog - guest post by Paul Wilkinson

For my friend Leonie Thomas, I recently wrote a guest blog focusing, yet again, on “The image of construction”. My starting point was the the merger of the UK Contractors Group and the National Specialist Contractors Council to form Build UK, which launched on 1 September with a five-point action plan for the UK construction …

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