Category: marketing

Apr 29 2015

Diversity: an issue for PR, an even bigger one for construction

If PR professionals are serious about managing reputation, they have to be serious about understanding the reasons for that reputation and helping businesses tackle underpinning issues such as diversity. At a recent group chairs meeting at the Chartered Institute of Public Relations (I represented the CIPR’s construction and property special interest group, CAPSIG), my fellow …

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Mar 02 2015

Tweetchat helps UK SoloPRs set agenda

IP tweetchat wordle

A CIPR tweetchat attracting over 60 participants has helped set a direction for UK independent PR practitioners. I participated in two CIPR tweetchats last week. CIPRSM Hackday The first was run as part of the CIPR Social Media Panel‘s first PR ‘hackday’, in which the panel focused in depth on a social media issue relating …

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Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Jan 14 2015

Mobile, PR and social media

Mobile & PR cover

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

Microbizmattersday

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Dec 18 2014

Merry Christmas from the PRCA (not)

PRCA - PW tweets

Earlier this year, I joined the Public Relations Consultants Association (PRCA). For many years, this had been irrelevant to me – I worked mainly in-house and only when it sniffed a financial opportunity did it eventually (in about 2009, I think) open its doors to corporate communications teams. When I went freelance for the second time, I …

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Dec 18 2014

Moving the UK SoloPRs forward

A new CIPR skills guide for Solo PRs, an office party, a podcast, and some event ideas … It can be tempting to wind-down towards the year-end, but a year-end can also work as a deadline by which you aim to achieve something. One of the objectives set by the CIPR independent practitioners (CIPR-IPs) or …

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Nov 28 2014

Helping the solo PRs

flexible working & PR

85% of the jobs lost in the recession were replaced by self-employed jobs, and the number of those working for themselves is expected to exceed those in the public sector by 2016. Small wonder the CIPR is looking seriously at the independent PR practitioner sector. At last week’s meeting of the Council of the Chartered …

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Nov 25 2014

It will take more than an app to improve the image of construction

Tim Fitch

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

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Nov 10 2014

How do construction PR people use social media?

CAPSIG SM survey Q10

Over the past couple of months, the Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations has run an online survey looking at construction and property PR professionals’ use of social media. The results will be shared on Wednesday afternoon 12 November at the CIPR’s Russell Square offices in central London …

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