Category: marketing

Jan 14 2015

Mobile, PR and social media

Mobile & PR cover

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

Coveragebook website

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Dec 18 2014

Merry Christmas from the PRCA (not)

PRCA - PW tweets

Earlier this year, I joined the Public Relations Consultants Association (PRCA). For many years, this had been irrelevant to me – I worked mainly in-house and only when it sniffed a financial opportunity did it eventually (in about 2009, I think) open its doors to corporate communications teams. When I went freelance for the second time, I …

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Dec 18 2014

Moving the UK SoloPRs forward

A new CIPR skills guide for Solo PRs, an office party, a podcast, and some event ideas … It can be tempting to wind-down towards the year-end, but a year-end can also work as a deadline by which you aim to achieve something. One of the objectives set by the CIPR independent practitioners (CIPR-IPs) or …

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Nov 28 2014

Helping the solo PRs

IPSE Manifesto

85% of the jobs lost in the recession were replaced by self-employed jobs, and the number of those working for themselves is expected to exceed those in the public sector by 2016. Small wonder the CIPR is looking seriously at the independent PR practitioner sector. At last week’s meeting of the Council of the Chartered …

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Nov 25 2014

It will take more than an app to improve the image of construction

Tim Fitch

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

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Nov 10 2014

How do construction PR people use social media?

CAPSIG SM survey Q10

Over the past couple of months, the Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations has run an online survey looking at construction and property PR professionals’ use of social media. The results will be shared on Wednesday afternoon 12 November at the CIPR’s Russell Square offices in central London …

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Sep 11 2014

Take the CAPSIG construction PR survey

CAPSIGlogo-2014

The Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations is running an online survey looking at construction PR professionals’ use of social media. Following an approach from a Canada-based PR practitioner, it adopts a questionnaire format used by the Public Relations Society of America (PRSA), and aims to compare …

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Sep 01 2014

Technopop offers AEC STEM learning opportunity

Technopop London is a new four-week, pop-up festival that will be bringing cutting-edge science, technology, design and innovation to schools, students and families in London this autumn. Run by a newly created social enterprise, Technopop Ltd, it aims to educate children about science, technology, engineering and maths (STEM), encourage and support the diversity agenda, and work with local community groups …

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Aug 26 2014

Cornerstone launches

Cornerstone beta logo

A new website, SearchCornerstone, claims to be “the most advanced searchable website for the Construction industry.”  Over the past 20 years, I have seen dozens of websites launched aiming to provide marketing platforms for the construction industry (I even helped one or two into existence myself, including the ultimately ill-fated tCn; post). Some have been global in …

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