Category: PR

End of an era at Crewe Alexandra?

After a few uncertain years on the pitch, a sexual abuse scandal off the pitch, and prolonged uncertainty about the club’s financial future, we seem to be at a turning point in the fortunes of Crewe Alexandra football club. Long-standing Alex supporters may tell you 2016 was Crewe’s “annus horribilis”. The club was relegated from …

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The North Face and Leo Burnett Tailor Made join the Wikipedia hall of shame

Cropped TheNorthFace image

News today (see The Guardian, The Drum, for example) that marketing agency Leo Burnett Tailor Made (part of the multinational Publicis marketing and public relations agency group) has manipulated Wikipedia on behalf of its client, outdoor apparel manufacturer The North Face, has spectacularly backfired.  The North Face has been forced to apologise for its campaign, …

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Construction and social mobility

photo of Carmen Antiqueira

“There’s a business case for tackling the issue of social mobility” says Making The Leap’s Carmen Antiqueira, who wants more construction businesses to showcase their achievements in the Social Mobility Awards 2019. On 19 March, I attended a business seminar about social mobility, organised by Making the Leap, a London-based charity that improves social mobility …

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UK launches first ‘data trust’ pilots

Influence

New approaches to building trust in AI and in open data have been announced. I will be awaiting ‘data trust’ developments in my local borough with interest. In September I participated in a round table discussion for the CIPR‘s Influence magazine about artificial intelligence, AI (the outputs from that conversation will be published in the …

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Platinum guides PRs on Wikipedia

Last week saw the launch of ‘Platinum’, a book celebrating 70 years of the Chartered Institute of Public Relations (CIPR). The book includes 45 essays providing an insight into contemporary PR practice, alongside the history of the formation and development of the CIPR. Written by a diverse group of practitioners, working in a broad range …

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PR: proud, practical, not propagandists

CIPR women in construction PR infographic

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

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Epson targets freelancers’ print costs

Vicki Psarias

Epson’s central London pop-up shop gives visitors a space to co-work and to test their new EcoTank printers – which offers the UK’s growing population of freelances and SMEs a cost-effective alternative to ink cartridge machines. Three times (so far) in 2018 I have had to dash out to a nearby supermarket and buy expensive …

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New Homes Ombudsman could help restore consumer confidence in housebuilders

Better redress for homebuyers

A cross-party Parliamentary group has set out proposals for a New Homes Ombudsman to help provide better redress for dissatisfied home buyers. Poor experiences with housebuilders are common factor in many people’s perception of the construction industry; promoting better behaviours in the housebuilding sector would therefore contribute to improving the image of construction. New Homes …

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Carillion, PR and corporate resilience

Carillion - select committee report May 2018 cover

The inquiry into the collapse of Carillion has highlighted the pivotal roles played by company directors. By focusing on short-term financial goals rather than the long-term interests of the company’s stakeholders, Carillion’s board fatally undermined the business’s resilience, ruined their own reputations, and reinforced popular stereotypes of the construction and services sectors as outdated and …

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Crewe dismisses ‘the correct way forward’

Maintaining support for Crewe Alexandra during the last 18 months has been a trying experience. Under manager David Artell (a low-cost internal promotion after Steve Davies was sacked in January 2017), the performances on the pitch have been depressing enough (Crewe have lost more games from winning positions than any other Football League team). But …

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