Category: PR

Mar 12 2009

Be2camp North set for Liverpool

One of the most rewarding things I did in 2008 was to help organise Be2camp 2008, the UK’s – possibly the world’s – first ‘unconference’ focused on Web 2.0 and its applicability to the ‘built environment’ (commonly understood as architecture, engineering, construction (AEC) and property sectors). It was held in London’s Building Centre on 10 …

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Mar 10 2009

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number three: “Cut administration” Ross argues that there are opportunities, if money is really tight, for administration …

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Mar 09 2009

Climate change and social media competitions

Last week at Ecobuild, at the end of his BIM and social media presentation (see EE post), Birmingham-based architect Rob Annable wondered if it might be possible to use energy usage monitoring tools such as Pachube in combination with social media as a way of creating energy efficiency competitions between building occupiers. According to Earth2Tech …

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Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 27 2009

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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Feb 26 2009

G4C (or Targeting early career professionals, pt 2)

Today, I headed into London to attend a Constructing Excellence BE (Building and Estates) Members forum (the morning was actually a joint event with the Construction Products Association‘s Network Club on the theme of Early involvement of the supply chain). I found myself sitting next to David Whysall of Turner & Townsend who has recently …

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Feb 24 2009

Will new CE blog prompt Tweet change?

The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter). This …

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Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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Feb 06 2009

PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes¬† in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

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