Category: PR

Will new CE blog prompt Tweet change?

The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter). This …

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Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes  in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

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Welcome to pwcom 2.0

Welcome to my blog, and my new website. This is a new beginning for me – after nine years with BIW Technologies, I have decided to branch out and run my own business again. However, it won’t be exactly the same type of consultancy. For a start, I won’t only be focused on business-to-business public …

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