Category: PR

Jun 23 2015

#ProtectFOP or lose your marketing collateral

Selectaglaze exhibit

Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing them in any public media. I blogged about it yesterday, musing also on the extent to which architects and other design firms would be prepared to …

Continue reading »

Jun 22 2015

City-Insights: hyper-local story-telling

As a construction technology blogger, I sometimes encounter tools that have wider potential including use by communications professionals. City-Insights helps ‘tell stories about places’ via mobile devices, and could be used for a host of hyper-local internal and external communication purposes. At a recent COMIT* community day, I met Tim Gardom, the founder of City-Insights, a …

Continue reading »

Jun 21 2015

PR use of public images under FOP threat

Photographs including modern buildings and other creative works may fall foul of new European Parliament copyright proposals. New constraints on ‘freedom of panoroma’ may stop PR businesses using photos and videos taken in public places for professional purposes, including reuse on social media. Do you take photographs on your foreign holidays? Perhaps share some of …

Continue reading »

May 15 2015

If challenged… engage

DGS letter reponse

Faced with criticism and detailed questions about a female dress code policy change, Dartford Grammar School’s comms strategy has, from a PR perspective, failed …. It may be a storm in a tea-cup, but, as outlined in my previous blog post, a sudden change of policy implemented, with little apparent consultation, by Dartford Grammar School …

Continue reading »

May 11 2015

Be conscientious about diversity

On Wednesday, I introduced the panel at a CIPR construction and property special interest group (CAPSIG) discussion on diversity in construction and PR. It was clear from the contributions (see the Storify stream, watch the YouTube video) that UK construction has a long way to go to build a new reputation as genuinely diverse, equal …

Continue reading »

Apr 29 2015

Diversity: an issue for PR, an even bigger one for construction

If PR professionals are serious about managing reputation, they have to be serious about understanding the reasons for that reputation and helping businesses tackle underpinning issues such as diversity. At a recent group chairs meeting at the Chartered Institute of Public Relations (I represented the CIPR’s construction and property special interest group, CAPSIG), my fellow …

Continue reading »

Mar 02 2015

Tweetchat helps UK SoloPRs set agenda

IP tweetchat wordle

A CIPR tweetchat attracting over 60 participants has helped set a direction for UK independent PR practitioners. I participated in two CIPR tweetchats last week. CIPRSM Hackday The first was run as part of the CIPR Social Media Panel‘s first PR ‘hackday’, in which the panel focused in depth on a social media issue relating …

Continue reading »

Feb 26 2015

The State of (Solo) PR

The happiest PR

The Chartered Institute of Public Relations published its annual State of the Profession report this week, and, ahead of tomorrow’s CIPR tweetchat for independent practitioners, I have been reading the report and the detailed data tables to try and get a sense of the “State of the solo PR” sector. The report includes some observations …

Continue reading »

Feb 23 2015

UKSoloPRs tweetchat on Friday 27 February

Coveragebook webclip

The first CIPR tweetchat focused on independent PR practitioners is scheduled for Friday 27 February, starting at 12 noon GMT and lasting approximately one hour. The main hashtag will be #CIPRchat (though I am sure one or two others might get used along the way). I am hoping we get some good participation from the …

Continue reading »

Feb 11 2015

CIPR champions UK soloPRs’ training

Published yesterday, the CIPR‘s first ever Election Manifesto, setting out questions of public interest where it has something to say, makes particular mention of the training needs of independent practitioners and other small businesses (something important to me – see 18 December 2014 post, among others). It says: Self-employment in the UK hit the highest …

Continue reading »

Load more