Category: property/real estate

Sep 17 2018

PR: proud, practical, not propagandists

CIPR women in construction PR infographic

CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …

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Aug 24 2018

Don’t just digitise. Rethink construction

McKinsey - seven areas for change

Modernising construction is not something that will be achieved just by the adoption of new technologies. “The current business model of the construction sector is not sustainable.” I spoke at two Specifi events in July 2018, the first in Manchester on 4 July, and the second two weeks later in London on 17 July. In …

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Jun 26 2018

New Homes Ombudsman could help restore consumer confidence in housebuilders

Better redress for homebuyers

A cross-party Parliamentary group has set out proposals for a New Homes Ombudsman to help provide better redress for dissatisfied home buyers. Poor experiences with housebuilders are common factor in many people’s perception of the construction industry; promoting better behaviours in the housebuilding sector would therefore contribute to improving the image of construction. New Homes …

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Feb 05 2018

Research on women in construction/property PR and marketing

The CIPR’s Construction and Property Special Interest Group (CAPSIG) is researching the views of women working in PR and marketing in UK construction and property. Sexism and gender inequality have been a sadly familiar aspect of working in the UK construction and property sectors for years – just as they have been in many other industries. …

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Feb 26 2016

Coordinated CIMCIG, CAPSIG and IBP

IBP logo

For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations. Members of one are often eligible …

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Aug 28 2015

Peddling false perceptions

Edge Report Cover

Cloak and dagger PR tactics should have no place in local planning application campaigns. ‘Astroturfing’ is unethical and brings PR into disrepute. After the UK’s Department of Work and Pensions’ fabricated case studies, a PR agency’s anti-perspirant case study involving its own staff (#sweatygate), and my own minor example of an industry leaders’ roundtable that …

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Jun 23 2015

#ProtectFOP or lose your marketing collateral

PublicLondon exhibit

Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing them in any public media. I blogged about it yesterday, musing also on the extent to which architects and other design firms would be prepared to …

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Jun 22 2015

City-Insights: hyper-local story-telling

As a construction technology blogger, I sometimes encounter tools that have wider potential including use by communications professionals. City-Insights helps ‘tell stories about places’ via mobile devices, and could be used for a host of hyper-local internal and external communication purposes. At a recent COMIT* community day, I met Tim Gardom, the founder of City-Insights, a …

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Nov 10 2014

How do construction PR people use social media?

CAPSIG SM survey Q10

Over the past couple of months, the Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations has run an online survey looking at construction and property PR professionals’ use of social media. The results will be shared on Wednesday afternoon 12 November at the CIPR’s Russell Square offices in central London …

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Sep 26 2014

Elected!

I learned yesterday morning that I had been elected to the CIPR Council for 2015-2016 (see Vote for me in the CIPR elections), so many thanks to everyone that voted (turnout was 13.7%), and in particular to everyone that voted for me (full list of election results here). As chair of CAPSIG, I have attended …

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