Category Archive: blogs

Nov 21 2016

“No comment” strategy hurts crisis-hit Crewe

Football supporters have a deep emotional bond with their clubs, whatever their faults, but loyalty can be seriously tested if the club appears uncaring or unwilling to comment on a looming crisis. As many friends know, I am a football fan, a follower of one of English football’s perennial under-achievers: Crewe Alexandra F.C. I have …

Continue reading »

Jun 23 2015

#ProtectFOP or lose your marketing collateral

Selectaglaze exhibit

Proposed EU changes to national Freedom of Panorama (FoP) rights could have a profound potential impact on individuals and organisations taking photographs or videos of modern buildings and sharing them in any public media. I blogged about it yesterday, musing also on the extent to which architects and other design firms would be prepared to …

Continue reading »

May 15 2015

If challenged… engage

DGS letter reponse

Faced with criticism and detailed questions about a female dress code policy change, Dartford Grammar School’s comms strategy has, from a PR perspective, failed …. It may be a storm in a tea-cup, but, as outlined in my previous blog post, a sudden change of policy implemented, with little apparent consultation, by Dartford Grammar School …

Continue reading »

Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

Continue reading »

Nov 10 2014

How do construction PR people use social media?

CAPSIG SM survey Q10

Over the past couple of months, the Construction and Property special interest group (CAPSIG) of the Chartered Institute of Public Relations has run an online survey looking at construction and property PR professionals’ use of social media. The results will be shared on Wednesday afternoon 12 November at the CIPR’s Russell Square offices in central London …

Continue reading »

Jul 29 2014

e-newsletter content: gated or freely shared?

Anchor Beam 1

As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …

Continue reading »

Jul 23 2014

Be2Awards on hold for 2014

The Be2Awards will not be held in 2014. As Be2camp co-founders, Martin Brown and I had a long discussion about the programme, and about our respective workloads (the Awards and accompanying Be2Talks take a significant amount of time, effort and some money to organise). From a purely practical point of view, we decided that we just didn’t …

Continue reading »

Mar 21 2014

Share what makes you different

For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …

Continue reading »

Aug 22 2013

2013 BE2Awards – nominations open!

The 2013 Be2Awards and Be2Talks are on 25 September 2013. Tweet, blog, email – help spread the word. Nominate, vote – join in. Or sponsor! It’s that time of year again. In August last year, I wrote about the second running of the Be2awards: the world’s first awards for social media in the built environment (which …

Continue reading »

May 03 2013

Content marketing, SEO and an expert wiki (again)

In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – is defined as: … the discipline of creating quality branded editorial content across all media channels and …

Continue reading »

Older posts «

Fetch more items