Category: Web 2.0

Jun 22 2015

City-Insights: hyper-local story-telling

As a construction technology blogger, I sometimes encounter tools that have wider potential including use by communications professionals. City-Insights helps ‘tell stories about places’ via mobile devices, and could be used for a host of hyper-local internal and external communication purposes. At a recent COMIT* community day, I met Tim Gardom, the founder of City-Insights, a …

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Jun 21 2015

PR use of public images under FOP threat

Photographs including modern buildings and other creative works may fall foul of new European Parliament copyright proposals. New constraints on ‘freedom of panoroma’ may stop PR businesses using photos and videos taken in public places for professional purposes, including reuse on social media. Do you take photographs on your foreign holidays? Perhaps share some of …

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May 15 2015

If challenged… engage

DGS letter reponse

Faced with criticism and detailed questions about a female dress code policy change, Dartford Grammar School’s comms strategy has, from a PR perspective, failed …. It may be a storm in a tea-cup, but, as outlined in my previous blog post, a sudden change of policy implemented, with little apparent consultation, by Dartford Grammar School …

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Mar 02 2015

Tweetchat helps UK SoloPRs set agenda

IP tweetchat wordle

A CIPR tweetchat attracting over 60 participants has helped set a direction for UK independent PR practitioners. I participated in two CIPR tweetchats last week. CIPRSM Hackday The first was run as part of the CIPR Social Media Panel‘s first PR ‘hackday’, in which the panel focused in depth on a social media issue relating …

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Feb 26 2015

The State of (Solo) PR

The happiest PR

The Chartered Institute of Public Relations published its annual State of the Profession report this week, and, ahead of tomorrow’s CIPR tweetchat for independent practitioners, I have been reading the report and the detailed data tables to try and get a sense of the “State of the solo PR” sector. The report includes some observations …

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Feb 23 2015

UKSoloPRs tweetchat on Friday 27 February

Coveragebook example

The first CIPR tweetchat focused on independent PR practitioners is scheduled for Friday 27 February, starting at 12 noon GMT and lasting approximately one hour. The main hashtag will be #CIPRchat (though I am sure one or two others might get used along the way). I am hoping we get some good participation from the …

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Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Jan 14 2015

Mobile, PR and social media

Mobile & PR cover

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

Microbizmattersday

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Jan 05 2015

The ghost of Stephen “Roy” Sherlock

An unsubstantiated addition to a little-watched Wikipedia article can quickly become accepted as ‘fact’. Having neglected Wikipedia for a while, I got down to some serious editing yesterday, starting an article on a firm of consulting engineers, Sir M MacDonald & Partners (since 1989 part of the Mott MacDonald international multidisciplinary consultancy). While searching for …

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