Category: Web 2.0

May 15 2015

If challenged… engage

DGS letter reponse

Faced with criticism and detailed questions about a female dress code policy change, Dartford Grammar School’s comms strategy has, from a PR perspective, failed …. It may be a storm in a tea-cup, but, as outlined in my previous blog post, a sudden change of policy implemented, with little apparent consultation, by Dartford Grammar School …

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Mar 02 2015

Tweetchat helps UK SoloPRs set agenda

IP tweetchat wordle

A CIPR tweetchat attracting over 60 participants has helped set a direction for UK independent PR practitioners. I participated in two CIPR tweetchats last week. CIPRSM Hackday The first was run as part of the CIPR Social Media Panel‘s first PR ‘hackday’, in which the panel focused in depth on a social media issue relating …

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Feb 26 2015

The State of (Solo) PR

The happiest PR

The Chartered Institute of Public Relations published its annual State of the Profession report this week, and, ahead of tomorrow’s CIPR tweetchat for independent practitioners, I have been reading the report and the detailed data tables to try and get a sense of the “State of the solo PR” sector. The report includes some observations …

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Feb 23 2015

UKSoloPRs tweetchat on Friday 27 February

Coveragebook example

The first CIPR tweetchat focused on independent PR practitioners is scheduled for Friday 27 February, starting at 12 noon GMT and lasting approximately one hour. The main hashtag will be #CIPRchat (though I am sure one or two others might get used along the way). I am hoping we get some good participation from the …

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Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Jan 14 2015

Mobile, PR and social media

Mobile & PR cover

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

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Jan 08 2015

#MicroBizMattersDay, 9 January 2015

Microbizmattersday

MicroBizMattersDay is promoting self-help among the self-employed and micro-SME owners, from marketing to construction and beyond. Last year, I mentioned National Freelancers Day, and I visited several small businesses in my south-east London locality participating in Small Business Saturday in December. Today, I have been reading about another initiative aimed at SMEs and sole traders: …

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Jan 05 2015

The ghost of Stephen “Roy” Sherlock

An unsubstantiated addition to a little-watched Wikipedia article can quickly become accepted as ‘fact’. Having neglected Wikipedia for a while, I got down to some serious editing yesterday, starting an article on a firm of consulting engineers, Sir M MacDonald & Partners (since 1989 part of the Mott MacDonald international multidisciplinary consultancy). While searching for …

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Dec 22 2014

“The poor image of UK construction”

The UK construction industry’s reputation is the result of what it does, what it says and what others say about it. It can’t control the latter – it can only control its own behaviour and communications. The CIPR has been running a 12 days of Christmas CPD campaign highlighting some of the information, guidance and …

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Dec 18 2014

Moving the UK SoloPRs forward

A new CIPR skills guide for Solo PRs, an office party, a podcast, and some event ideas … It can be tempting to wind-down towards the year-end, but a year-end can also work as a deadline by which you aim to achieve something. One of the objectives set by the CIPR independent practitioners (CIPR-IPs) or …

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