Category: Web 2.0

Feb 14 2009

Blog as self or company?

After my presentation at the CIMCIG event on Wednesday, I was asked if people in the social media world would welcome someone writing from a corporate perspective. Drawing on my own experience of corporate blogging, I emphasised that social media was really about people having conversations online. As such, it made sense to make sure …

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Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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Feb 06 2009

PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes  in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

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Feb 05 2009

Building communities

A fortnight ago, I helped facilitate a workshop attended by about 16 UK construction professionals, all members of Constructing Excellence‘s collaborative working champions group (see my EE post Collaborative Working Champions going online). My friend Martin Brown (isite) and I introduced the group to some of the basic principles of social media and gave them …

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Feb 03 2009

Let’s make construction more ‘social’

[This is a re-post of a blog article I wrote for Building Sustainable Design, which launched this week – also reproduced on ExtranetEvolution.com.] I have spent more than half my career in the architecture, engineering and construction (AEC) and property industry looking at issues relating to collaboration, and since 2000 have been focused on how …

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Feb 03 2009

Welcome to pwcom 2.0

Welcome to my blog, and my new website. This is a new beginning for me – after nine years with BIW Technologies, I have decided to branch out and run my own business again. However, it won’t be exactly the same type of consultancy. For a start, I won’t only be focused on business-to-business public …

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