Category: Twitter

Mar 21 2014

Share what makes you different

For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …

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Feb 06 2014

Sad that Slidecast will slide into oblivion

slideshare

I recently received an email from social slide-sharing service SlideShare with sad news: Slidecast to be discontinued. It says: We launched Slidecast in 2007 to allow users to pair audio with their slides. While we have seen some great Slidecasts created, usage hasn’t been as widespread as we had hoped, and we have decided to …

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Dec 19 2013

#SoloPR and UK PR freelances

SoloPRpro

After following a couple of US-based PR professionals on Twitter, I noticed them contributing to a tweetchat hashtagged #SoloPR (these take place on Wednesday lunchtimes in the US eastern seaboard, so early evening in the UK). As the tag suggests, it is a tweetchat run for sole practitioners in public relations (there is also a …

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Sep 06 2013

Tweet @ConstructionEnq? Don’t bother

Construction Enquirer Wordle

Regular readers of this blog will know of my admiration for the online news provider Construction Enquirer and also my occasional criticism of their social media efforts. I admit these criticisms tend to be the moans of a social media purist who regards Twitter as a place for people to have conversations online, but I …

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Aug 22 2013

2013 BE2Awards – nominations open!

The 2013 Be2Awards and Be2Talks are on 25 September 2013. Tweet, blog, email – help spread the word. Nominate, vote – join in. Or sponsor! It’s that time of year again. In August last year, I wrote about the second running of the Be2awards: the world’s first awards for social media in the built environment (which …

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Aug 02 2013

I #LoveConstruction. You should too.

Love Construction

The Love Construction campaign has been gathering momentum since the 2 July launch of the UK Government’s latest construction strategy. Its origins lie in an editorial written by Construction News editor Rebecca Evans who argued that it was time for industry people to have their say in how the industry is perceived. The vision for 2025 painted …

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Aug 01 2013

#Webarchitects and #Cyclingsummit: a TweetBinder comparison

Tweetbinder-home

Two London events demonstrated different approaches to Twitter engagement and a useful testbed for Twitter analytics tool TweetBinder. In the past week, I have attended a couple of London events which generated quite a few tweets. Last Friday, I participated in a seminar hosted by Honest Buildings looking at architects’ use of the internet, and …

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May 24 2013

Construction, CRM and social media

m-hance logo

‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft Dynamics-based CRM (customer relationship management) solutions and related tools. As a construction PR and marketing …

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May 01 2013

Two elements of BIM marketing for product manufacturers

The BIM bandwagon is not slowing down. Instead, it appears to be accelerating as we head towards the UK Government’s initial target of “Level 2″ adoption by 2016, and with more specifiers likely to seek BIM information, product manufacturers need to be thinking about how they will respond. There are two elements to content creation …

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Apr 26 2013

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

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