Tag Archive: advertising

May 21 2012

Crowd-source your next video?

With video increasingly powerful as a search engine optimisation weapon to drive traffic to websites and to create shareable content, more and more companies are including it in their corporate communications. However, particularly in business-to-business fields such as architecture, engineering and construction, the results, frankly, can often be fairly conservative and predictable (even more so …

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Apr 15 2011

For online-only B2B media, Twitter matters

On and off for the last year I have been following the fortunes of the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting …

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Jul 16 2010

Construction companies could do better on social media

After my recent trip to Spain (post), I’ve been almost too busy to blog, and it’s taken me a while to catch up with some of my reading. Something that caught my eye though was an item by Peter Hay in PR Week on 18 June: Corporates ‘must act’ on social media, not least because …

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Nov 12 2009

Goodbye, CJ

Earlier today, the Twitter grapevine tweeted the news that UK construction industry weekly magazine Contract Journal (CJ) and its website, contractjournal.com, is to be shut down from the end of this month. The announcement by parent company Reed Business Information was made in an email (a tweet from Kirstie Colledge of Simply Marcomms prompted me …

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Oct 02 2009

Time to switch from internet advertising to social media?

On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range of online tools that we now have at our disposal, from search engine optimisation (SEO), …

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May 07 2009

AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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Mar 21 2009

Double gloom

I sometimes save up my professional magazines and read them at one sitting. As a construction PR specialist, I yesterday caught up with last week’s PR Week and Building magazine. Both weeklies used to be stuffed with recruitment advertising, but not any more (the number of jobs lost in architecture, engineering and other areas of …

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