Tag Archive: AEC

Apr 22 2016

To change the “image of construction,” first change construction

We need to tackle some of the fundamental issues in the UK construction industry before we can effectively change “the image of construction”. “The image of construction” has featured heavily this week for me. On Tuesday, I attended a CIMCIG-led roundtable discussion in London with Mark Farmer, the consultant helping the Government’s Construction Leadership Council …

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Feb 26 2016

Coordinated CIMCIG, CAPSIG and IBP

For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations. Members of one are often eligible …

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Oct 06 2015

Time for TICKAC to change

The industry currently known as construction needs to do more than incremental tinkering with technology or scoping out skills. Big, joined-up thinking is required. Watching recent developments regarding UK construction skills shortages and “the image of construction“, I fear the sector’s typically conservative and incremental approaches will do little to bring about much-needed major change. …

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Aug 20 2015

Desperate – and false – PR?

“I know, let’s invite some construction industry people and have a round-table discussion. We could use the conversation as the foundation for a white paper…. We could share the outputs with influential bloggers, issue a news release ….” Similar conversations probably happen more than most PR agencies or in-house teams would like to admit (I’ve …

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Aug 19 2015

When your people are not your greatest assets

Using offensive language may affect people’s view of your industry sector, but if you’re wearing clothing bearing your employer’s name, it can also damage the reputation of the company. It has become something of a cliche: “our people are our greatest assets“. This and similar phrases are used by many UK construction industry businesses, sometimes …

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Jul 06 2015

CIPR taking more active role in construction

The Chartered Institute of Public Relations is to take a more active role in the UK construction industry, having joined the Construction Industry Council (CIC) as an associate member. The CIC represents professional bodies, research organisations and specialist business associations in the construction industry in the UK. The CIPR will be represented at CIC meetings …

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Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Nov 25 2014

It will take more than an app to improve the image of construction

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

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Sep 01 2014

Technopop offers AEC STEM learning opportunity

Technopop London is a new four-week, pop-up festival that will be bringing cutting-edge science, technology, design and innovation to schools, students and families in London this autumn. Run by a newly created social enterprise, Technopop Ltd, it aims to educate children about science, technology, engineering and maths (STEM), encourage and support the diversity agenda, and work with local community groups …

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Aug 26 2014

Cornerstone launches

A new website, SearchCornerstone, claims to be “the most advanced searchable website for the Construction industry.”  Over the past 20 years, I have seen dozens of websites launched aiming to provide marketing platforms for the construction industry (I even helped one or two into existence myself, including the ultimately ill-fated tCn; post). Some have been global in …

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