Tag: AEC

Ten things to manage in a recession: 4 – executive costs

This is the fourth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number four: “Cut executive costs” Ross argues that some businesses are over-blessed with expensive directors. He suggests …

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Be2camp North set for Liverpool

One of the most rewarding things I did in 2008 was to help organise Be2camp 2008, the UK’s – possibly the world’s – first ‘unconference’ focused on Web 2.0 and its applicability to the ‘built environment’ (commonly understood as architecture, engineering, construction (AEC) and property sectors). It was held in London’s Building Centre on 10 …

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Social networks boost productivity

For many Generation X managers, work and socialising are two distinctly separate notions, and they therefore often seek to limit employees’ socialising so that they can “get on and do real work”. But what if that real work could actually be improved by socialising? What if social networking actually helped you work better? In late …

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Why Generation Y matters

Over the weekend I read a cutting, Generation Next, from the March 2009 issue of Director magazine, discussing how the cohort of people born in or after 1980 are prompting changes in organisational approaches. Writer David Woodward quotes an April 2008 study by Talentsmoothie of 2,500 Gen Y people which found that they: “had little …

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Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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Targeting early career professionals

I like Twitter and so, it seems, do a lot of other people, but take-up of this micro-blogging service is by no means widespread even among bloggers. I attended my first London Bloggers Meet-up last night and talked to several experienced bloggers who were not convinced about the value of Twitter, despite apparently fitting the …

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Blogging and project management

I met yesterday with a friend – let’s call him ‘Glenn’ – who works for one of the UK’s leading construction contractors. We talked a bit about social media and its take-up in the architecture, engineering and construction (AEC) sector, and he described how his organisation had experimented internally with blogs. The initial explosion of …

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Will the future of events be virtual?

Phil Clark has just blogged about the potential impact of virtual worlds such as Second Life on the management of conferences and other events. He believes that we will see “an amalgam of live and online events” begin to develop, where a live event coincides with a virtual one and the two feed off each …

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Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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