Tag: AEC

May 24 2013

Construction, CRM and social media

m-hance logo

‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft Dynamics-based CRM (customer relationship management) solutions and related tools. As a construction PR and marketing …

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May 03 2013

Content marketing, SEO and an expert wiki (again)

In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – is defined as: … the discipline of creating quality branded editorial content across all media channels and …

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Apr 26 2013

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

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Apr 23 2013

Specifiedby.com pushing “social specification”

I’ve written about SpecifiedBy several times (eg: November 2012, January 2013), impressed by CEO Darren Lester’s energy and enthusiasm to use social media to facilitate the construction specification process. Having launched his site at Ecobuild and started two blogs last month (post), Darren is now aiming to use Twitter to help people get recommendations of …

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Mar 19 2013

SpecifiedBy.com launches, and doubles up its blogs

specifiedby-supplierdashboard

After my November 2012 blog post about SpecifiedBy, I did a follow-up interview with Darren Lester for my ExtranetEvolution tech blog in February, and have since had a closer look at the site following its Beta launch at Ecobuild in London earlier this month. It is, of course, still very early days, but the Beta …

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Feb 27 2013

HonestBuildings.com ‘buildings network’ launches in UK

Honest Buildings, launched in the UK today, puts buildings at the heart of its connections, with their energy efficiency open to scrutiny, encouraging owners and suppliers to demonstrate their carbon reduction commitments. Honest Buildings, a US-based property network that connects decision makers to service providers for millions of commercial buildings, is expanding into the UK, and, through …

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Feb 20 2013

DesigningBuildings: a content marketing and advertising opportunity

As regular readers of this blog will know, I have been interested in the potential use of wikis in the construction industry since the early 2000s, and have long regarded them as collaborative tools, with people collectively creating and improving content. Wikipedia is, of course, the most well-known wiki project (one of several from the …

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Dec 21 2012

tCn is dead. Long live TBCN!

tCn, the Construction Network, the online community launched in March 2010 by Ryan Briggs (for whom I provided some consultancy support; post) has been taken over by London’s Building Centre to form the core of its own construction community-building campaigns. Now branded as The Building Centre Network, it has a new livery and colour scheme, …

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Nov 18 2012

AEC design specification market hotting up

specified.by-logo

As a construction technology blogger with a strong interest in PR and marketing across architecture, engineering and construction, I see and hear about a lot of web-based ventures targeting the sector. With building information modelling looming increasingly large, many long-standing practices and processes are going to change quite radically, and design specification is one area …

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Nov 16 2012

CIOB-backed Designing Buildings Wiki

Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, I travelled to Chelmsford to talk to the Essex branch of the CIOB about social …

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