Tag: architecture

How ICT policies can hamper PR and marketing

Catching up with a backlog of PR Week magazines over the weekend, I read a 22 May article, Comms chief face web bans. It revealed the results of a small survey of 100 in-house PR and marketing professionals in firms spending at least £1m on marketing per year: “Many senior communications professionals are unable to …

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Ten things to manage in a recession: 7 – corporate entertainment

This is the seventh in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (as presented in recent Construction News marketing e-newsletters and in his Chart Lane website). Number seven: “Cut corporate entertainment” The latest target for Ross’s cost-cutting zeal is ‘golf days’ (see …

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PR, journalists and Twitter

There was an interesting exchange of opinions on Twitter earlier today, sparked by Architects’ Journal and Architectural Review editor-in-chief Kieran Long saying: Reaction to this approach was broadly negative, as I think the following exchanges illustrate: georgeclarketv @kieranlong You should do it…choose your words very carefully! dantestraw @kieranlong Surely they can twitter it themselves, can’t …

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Be2camp expanding

As a co-founder of Be2camp, the online network for people interested in applying Web 2.0 approaches to the architecture, engineering, construction and property sector, I am – of course – completely biased about the achievements of the community. Take last Friday, for example…. … On a zero budget, we managed to organise a Be2camp North …

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AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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Where are the AEC communities?

Just in the past year, I have helped launch and manage several online communities, large and small, private and open (I also dissuaded one organisation from launching a network – but that’s another story), and many others have been doing the same. Over a million communities have been created on the Ning platform alone (see …

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A welcome wiki

I have been a long-time enthusiast for Wiki technology. I started editing Wikipedia in 2003 and have completed literally thousands of edits over the years since then. I have also started internal wiki projects and contributed to shared wikis run by various professional groups (eg: the RIBA’s own Ribapedia). I was therefore delighted to read …

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Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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The internet as a lifeline for SMEs

Given that most of the businesses active in the architecture, engineering and construction (AEC) sectors are small or medium-sized enterprises (SMEs or SMBs), any research that looks at the impact of the recession upon SMEs’ use of the internet was going to attract my attention – particularly as it is something that I have written …

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Blog motivations in large AEC companies

I looked recently at why companies should blog and followed this up with a guest post from the ‘chief blogger’ at AEC design firm HOK in which John Gilmore talked about using blogs to help change the external perception of the company and to appeal to future business partners and clients, among other things. These …

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