Tag: architecture

Ada Lovelace Day: a salute to Pam Broviak

“Ada Lovelace Day, 24 March, is an international day of blogging to draw attention to women excelling in technology. Women’s contributions often go unacknowledged, their innovations seldom mentioned, their faces rarely recognised. We want you to tell the world about these unsung heroines. Whatever she does, whether she is a sysadmin or a tech entrepreneur, …

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Should every business Twitter?

I have been monitoring the use of micro-blogging tool Twitter as a B2B communication tool for the past year or so. Popular take-up has exploded – up 1689% says the BBC. While there has also been a corresponding increase in the number of sniffy comments about Twitter (“full of egocentric bores … useless fools … …

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Live from HOK – guest post

This is a guest post by John Gilmore (right), one of the HOK corporate communications team behind the Life at HOK blog that I wrote about recently. I asked John if he would like to explain more about how the site (and other HOK Web 2.0 activities) is managed and policed and what business benefits …

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PR in a cold climate

As a PR and marketing professional working in the architecture, engineering, construction (AEC) and property sectors amid the doom and gloom of the current recession, the opportunity to network (cry into beer?) with fellow practitioners and journalists is too good to miss. I will be at the next meeting of the CIPR’s Construction and Property …

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Life at HOK

International planning and design practice HOK has, as you might expect, an excellent corporate website (great if you like Flash-driven sites) but did you know that it also has a strong Web 2.0 presence? Life at HOK is a blog to which numerous HOK people contribute – judging from the side-bar, 30 people have submitted …

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Be2camp North set for Liverpool

One of the most rewarding things I did in 2008 was to help organise Be2camp 2008, the UK’s – possibly the world’s – first ‘unconference’ focused on Web 2.0 and its applicability to the ‘built environment’ (commonly understood as architecture, engineering, construction (AEC) and property sectors). It was held in London’s Building Centre on 10 …

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Social networks boost productivity

For many Generation X managers, work and socialising are two distinctly separate notions, and they therefore often seek to limit employees’ socialising so that they can “get on and do real work”. But what if that real work could actually be improved by socialising? What if social networking actually helped you work better? In late …

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Why Generation Y matters

Over the weekend I read a cutting, Generation Next, from the March 2009 issue of Director magazine, discussing how the cohort of people born in or after 1980 are prompting changes in organisational approaches. Writer David Woodward quotes an April 2008 study by Talentsmoothie of 2,500 Gen Y people which found that they: “had little …

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Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …

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