Tag: architecture

Content marketing, SEO and an expert wiki (again)

In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – is defined as: … the discipline of creating quality branded editorial content across all media channels and …

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Specifiedby.com pushing “social specification”

I’ve written about SpecifiedBy several times (eg: November 2012, January 2013), impressed by CEO Darren Lester’s energy and enthusiasm to use social media to facilitate the construction specification process. Having launched his site at Ecobuild and started two blogs last month (post), Darren is now aiming to use Twitter to help people get recommendations of …

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HonestBuildings.com ‘buildings network’ launches in UK

Honest Buildings, launched in the UK today, puts buildings at the heart of its connections, with their energy efficiency open to scrutiny, encouraging owners and suppliers to demonstrate their carbon reduction commitments. Honest Buildings, a US-based property network that connects decision makers to service providers for millions of commercial buildings, is expanding into the UK, and, through …

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DesigningBuildings: a content marketing and advertising opportunity

As regular readers of this blog will know, I have been interested in the potential use of wikis in the construction industry since the early 2000s, and have long regarded them as collaborative tools, with people collectively creating and improving content. Wikipedia is, of course, the most well-known wiki project (one of several from the …

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tCn is dead. Long live TBCN!

tCn, the Construction Network, the online community launched in March 2010 by Ryan Briggs (for whom I provided some consultancy support; post) has been taken over by London’s Building Centre to form the core of its own construction community-building campaigns. Now branded as The Building Centre Network, it has a new livery and colour scheme, …

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AEC design specification market hotting up

specified.by-logo

As a construction technology blogger with a strong interest in PR and marketing across architecture, engineering and construction, I see and hear about a lot of web-based ventures targeting the sector. With building information modelling looming increasingly large, many long-standing practices and processes are going to change quite radically, and design specification is one area …

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CIOB-backed Designing Buildings Wiki

Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, I travelled to Chelmsford to talk to the Essex branch of the CIOB about social …

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Aggregate and engage = Aggregage

Professional Constructor Central

Last week I received an email from Nick Makansi of California, US-based Aggregage. The name combines “aggregate” and “engage”, which is what the company’s product does – it “creates online communities by aggregating the most engaging content from the best sources around a specific business segment.” Their latest community – Professional Constructor Central – was launched very recently and …

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Found! Belon.gs

Belon.gs

Thanks to a blog post from my fellow PR practitioner friend Neville Hobson (aka @jangles), I learned about Belon.gs, a Finnish start-up that is offering free QR (quick response) tag stickers that individuals can stick to their valuables. I have written about QR codes several times before, having put them on my website, blogs and …

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Announcing the Be2Awards 2012

Be2Awards

In January 2011 I wrote about the inaugural Be2awards: the world’s first awards for social media in the built environment (of which I am organiser). These are being held again, and remain distinctly social. Nominations for the BeAwards 2012 (which opened yesterday) are being crowd-sourced, and will be voted upon by the same crowd. The intention …

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