Tag: architecture

OpenBuildings – marketing architecture

[This is an edited version of a blog post originally published on my tech blog ExtranetEvolution.com.] Last month, I wrote about OpenBuilding.com, the crowd-sourced building directory, and I met up with the business’s founders, COO Tom Mallory (left) and CEO Adel Zakout (right), in London last week. While it positions itself as a resource for those interested …

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Building Design presents subjectively sorted Twitter list

Some 48 hours after The Architects’ Journal published its #AJtCn100 of ARB-registered architects (post), rival weekly Building Design has delivered its own top 100 influencers in the world of architecture. The BD Twitter 100, however, is not published as a league table or ranking (though there are a couple of top tens: of UK architects …

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Architects’ Journal Twitter 100 published – but where’s Su?

The Twitter tussle within the UK architectural publishing world took a step forward yesterday with the publication of The Architects’ Journal/tCn Twitter 100. This is about two weeks earlier than originally scheduled – presumably so AJ could publish its list ahead of the one being produced by UBM weekly Building Design (and AJ editor Christine Murray almost …

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A profusion of PeerIndex groups, but to what purpose?

I have talked before (post) about PeerIndex groups and how tCn – the Construction Network – collaborated with industry weekly Construction News to highlight the use of Twitter among construction industry professionals. Just over a month later, in early June, CN’s Emap sister title The Architects’ Journal began a more focused drive to identify registered …

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Don’t become a Twitterspammer

Just as email can become a nightmare due to unsolicited emails from spammers, so, too, can Twitter. Use of a keyword or phrase like “iPad”, “iPhone” or “laptop”, for example, can make you the target of tweeters offering chances to win free kit if you click on the link in their tweet (some of which …

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Publications tussle for tweeting architects

It is said that “imitation is the sincerest form of flattery”, and “if you can’t beat them, join them”. Both sayings sprang to mind when I saw that Building Design, the architectural magazine published by UBM, was launching its own Twitter Top 100 for architects, the #BDTwitter100, in the same week that the Construction Network …

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Social Media @HOK

I wrote about international architectural design consultancy HOK and its integrated approach to social media in March 2009 (Life at HOK) and subsequently published a guest post from Jon Gilmore. HOK’s coherent approach to using Web 2.0 has since been a regular feature of my talks to construction audiences about social media, and I was …

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We are all broadcasters now

I helped organise and spoke at Be2camp Heritage in London last Thursday, 2 June. The half-day event, held fittingly at The Georgian Group in Fitzroy Square, was developed in conjunction with James Mott of Projectbook who has worked hard to build up an extensive community of heritage sector people. The intention was to help building …

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Woobius makes marketing mobile

Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …

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“Talking” at Sustainability Now

Tomorrow lunchtime (12.30pm BST), I will be facilitating a conversation at the UBM online event Sustainability Now on “Can technology and social media help us interact better with the areas we live and work in?” I have been a participant in all previous Sustainability Now events (the first one was run in July 2008 – …

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